Ad of the Day: VW - 'The Choice'
A man dies and leaves a letter for his nephew, who is the only person he trusts with his world-changing secret. So the young man heads out to the palatial house in the country where the secret can be found. What will it be? What are the consequences? And is the nephew to be trusted at all?
There are obvious echoes of 'The Prestige' in this meticulous-looking commercial and - like the film that inspired it - it has a good 'twist in the tail' ending.
It isn't perfect... the pace is a bit uneven - perhaps less scene-setting would have allowed for the moment of realisation to be a touch clearer but these very slight reservations don't prevent it from being a stand-out piece of work.
Creative Agency: DDB Paris
ECD: Alexandre Hervé
Creative: Elie Sachs
TV Producer: Sophie Mégrous
Film Production: Wanda
Director: Noam Murro (repped by Biscuit Filmworks)
Producer: Jérôme Denis
VFX: Franck Lambertz / Quentin Martin, MPC Paris
Colourist: George K, MPC
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