Bite the Ballot launches Verto website to motivate young UK voters

Verto aims to engage young voters with the world of politics.

Bite the Ballot, a not-for-profit organisation which encourages young people to engage with politics, has developed and launched a new HTML 5 responsive website in time for the forthcoming UK General Election.

The new site - ‘Verto’ – will play a pivotal role in Bite the Ballot’s aim to inspire the biggest turnout of 18-24 year old voters in UK history (approximately 71 per cent of those eligible to vote in this age range). Developed by CTI Digital, the site presents users with a series of statements to help provoke thought around topical issues, helping the user understand where they sit on the political spectrum.

Michael Sani, co-founder and chief executive officer of Bite the Ballot, said: ‘‘Working with an industry leader on this project has enabled us to utilise the latest technology effectively and directly engage the next generation of voters. CTI Digital has shown an excellent understanding of the project and produced a solution that's perfect for this target audience.’

Nick Rhind, chief executive officer of CTI Digital, said: ‘It’s a fantastic opportunity to work on a project which will inspire more young people to get involved with politics and we are keen to work closely with the client to ensure that Verto is a really useful tool for first time voters or those who are just looking for more information on politics.’

Earlier this year CTI Digital was acquired by the Paperhat Group in a multi-million pound deal.

Michael Feeley

Michael Feeley is The Drum Network's consultant journalist, advising and assisting member agencies on their editorial submissions and contributions to The Drum.

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