Task app Pickle appoints Rooster PR to handle consumer launch
Pickle, a new peer-to-peer ‘find a fixer’ app, has appointed Rooster PR to handle its consumer launch at the end of this month.
The app enables users to seek help with any task from local suppliers or volunteers at a price set or negotiated by the user via the app’s live bidding system.
Daneh Westropp, creator and founder of Pickle, said: “We will initially be targeting a London audience but the potential Pickle footprint is global. Rooster has already provided impressive creative and engaging campaign ideas that we are confident will generate the media and consumer interest we need for launch.”
Rooster will develop and deliver a print, digital and social media campaign for Pickle targeting time-poor Londoners, those with a skill or trade to offer and those interested in flexible earning options.
James Brooke, managing director of Rooster PR, said: “We’ve been working closely with the client to ensure we have a compelling proposition for launch that will work to grow the Pickle community. It’s an exciting product with enormous potential.”
Rooster has previously launched apps including travel app Seasonal Cities and daily deal aggregator Bownty. The agency is also currently working with disruptive minicab ride sharing app, SPLYT, due to launch later in this month.
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