Sprite appoints Wieden+Kennedy for creative duties
Sprite has reportedly appointed Wieden+Kennedy’s New York office to handle its creative.
Previously, the brand was working with Translation. Last fall, the agency created a campaign for Sprite featuring LeBron James.
People familiar with the matter told Ad Age that the pitch came down to either Wieden+Kennedy or R/GA, but both agencies and Sprite declined to comment.
Wieden+Kennedy handles Coke and Powerade, with Sprite being the latest addition to the agency’s Coca-Cola roster.
Neither Sprite nor Wieden+Kennedy would give The Drum comment regarding the appointment.