The Drum Awards for Marketing - Extended Deadline

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By John McCarthy, Opinion Editor

April 8, 2015 | 2 min read

The Green Party of England and Wales has launched a scathing – and musical – attack on what it dubs, the establishment parties, Ukip, Labour, the Conservatives and the Liberal Democrats, in a new ad which brands them as “so similar it is like they are in… harmony”.

In an attempt to strike a chord with undecided voters, the Green Party video saw actors impersonate prime minister David Cameron, Ed Miliband, Labour Leader, Nick Clegg, head of the Liberal Democrats and Nigel Farage, the top man at Ukip, as a musical quarter.

In what will go down in history as one of the most obscure political attack ads ever made, the shambling boyband, chants a ballad about a shared love of austerity, fracking and a distaste for immigrants.

They sing: “It’s sweeter when we all agree, a party political harmony, lose your votes and inhibitions, join the one true coalition."

Natalie Bennett, leader of the Green Party of England and Wales, said: “For many years, the establishment parties have been singing from the same hymn sheet.”

“The Westminster consensus – which sees all other parties sign up to austerity economics, privatisation of our public services and inaction on climate change – is coming to an end. The Green Party is offering a real alternative to business-as-usual politics.”

The campaign seeks to undo the dispersion that a vote for the Green Party is a vote wasted. It is to run on social media with the hashtag #ChangeTheTune.

The slot concludes: “All over the country, people are standing up to change the tune. Voting true, not tactical. We believe in the people controlling politics, not the other way round.”

The film was directed by Johnny Hopkins via ACNE productions, on behalf of Creature of London. The video will be seeded by social video agency RedPill - also a Drum Network member.

It will broadcast 17.55pm on BBC2 Thursday 9 April. Additionally, the song can be downloaded for free from Bandcamp.

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