Deutsch NY Jägermeister work voted winner of US Creative Department by readers
Jägermeister’s ’56 Parts. Best as One’ work created by Deutsch NY has emerged as the best piece of work to feature in The Drum’s very first US Creative Department column.
It received more votes than any other campaign from readers of the website to take the 'Ad of the Week' accolade.
The goal of the campaign was to educate the consumer on the complicated process of making Jägermeister, showcasing that it’s made from 56 ingredients.
Each image highlights one of the brand's three pillars: ingredients, heritage and process.
They were then advertised around major cities across the US.
Each week the Creative Department will feature the latest US ads. Readers can then vote for the one they like best. As well as being named ‘Ad of the Week,’ the winner will also feature in the printed edition of The Drum.
View the work below:
