Brand Vine Chart: Dominos, Innocent Drinks and Liverpool FC storm the chart
Welcome to The Drum's Brand Vine chart, powered by Burst, the short-form social video specialists.
The chart is ranked on the number of loops generated by brands on the video sharing service each week.
Dominos entered in first place this week, with a Vine demonstrating the pizza company’s new driverless delivery drones.
The April Fools’ day video claimed that the brand had been working on the whizzy wheelers for some time, and that the pods would be delivering throughout the UK.
Taking the second spot was Innocent with an animated guide to the spring equinox.
The tongue-in-cheek clip clocked up a weekly loop increase of 54 per cent, bringing the drink brand’s total loop count up to 96,463.
And Liverpool FC netted third place thanks to a Vine from the club’s all-star charity match, which seen Luis Suarez, Fernando Torres and Xabi Alonso return to the city.
WWE, Rolling Stone and Burger King also made it into the chart this week.