Save the Children inks 7-figure deal with Heart of Midlothian FC
Save the children has inked a seven-figure partnership with Heart of Midlothian Football Club, which will see the team become the first ever in the UK to carry the name of a national charity on its home and away shirts.
The three-year partnership, which will come into fruition next season, is being funded through philanthropy to support both the club and the charity.
The collaboration with Save the Children will provide basic household essentials for families with young children, as well as delivering family-focused support that enables children to get the most out of school. Big Hearts Trust will also receive a donation to fund their work within the local community.
Neil Mathers, Save the Children’s head of Scotland said: “To have Save the Children’s name on Heart of Midlothian FC football shirts is an absolute honour – and a perfect match for our charity. It’s a fantastic opportunity for Save the Children and will allow us to reach many more children across Edinburgh, helping them to get the best start in life and achieve their potential”.
The donation will also bring investment equivalent to that enjoyed by Scottish Premiership clubs to Heart of Midlothian FC and will provide financial support for the continuation of the club's revival.
It will fund work both on and off the pitch, providing funds to repair key infrastructure and support for the club’s youth Academy programme.