Ad of the Day: General Electrics – Invention Donkey
General Electric’s newly launched mascot the 'Invention Donkey' snags the Ad of the Day.
Featured in a video underpinning the Invention Donkey’s takeover of General Electric’s social media channels, the lil’ guy shows just how easy it is to power the planet.
The quirky slot, devised and enacted by BBDO New York, also makes a mockery of how other companies could try to change the world with the launch of a mobile app:
“You just ran into a little donkey that grants wishes and you want an app?”
Credits
Agency: BBDO New York
Client: GE
Title: Invention Donkey
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Michael Aimette
Creative Director, Copywriter: Tim Roan
Creative Director, Copywriter: Levi Slavin
Art Director: Cesar Finamore
Group Executive Producer: Diane Hill
Head of Music Production: Rani Vaz
Global Director: Brandon Fowler
Senior Director: Peter McCallum
Account Manager: Tessa Cosenza
Account Executive: Will Langenberg
Production Company: Radical Media
Executive Producer: Gregg Carlesimo
Line Producer: Robin Buxton
Director: Steve Miller
Editorial: Mackenzie/Cutler
Editor: Ian Mackenzie
Assistant Editor: Nick Divers
Executive Producer: Sasha Hirschfield
VFX: Framestore
VFX Supervisor: Theo Jones
Head of 3D: Andy Rowen Robinson
Director of Animation: David Hulin
Head of Production: Sarah Hiddlestone
Compositing: Raul Ortega
Producer: Raven Sia
Sound Mix: Mackenzie/Cutler
Engineer: Sam Shaffer
Content created with:
BBDO New York
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