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Creativity Unilever Havas

Unilever's VP of consumer & market research to lead Field.Work Shoreditch data festival

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By The Drum Team, Editorial

April 1, 2015 | 2 min read

Unilever's SVP of consumer and market insights, Stan Sthanunathan is one of the names headlining an upcoming festival surrounding creativity being inspired by data to be held in Shoredtich.

The data festival, named Field.Work, will see Sthanunathan joined by a number of other insight analysts who will discuss the growing use of data within the creative industry, including; Steve Jones, Capgemini's global VP, Big Data, Vin Farrell, global chief content officer for Havas Worldwide and Chris Johnston chief executive of Adoreboard among the many delegates discussing varying elements of the data conversation.

Tracey Barber, group chief marketing officer of Havas Helia, which is organising the event, explained: "It's a first of a kind event which celebrates the creativity which can be inspired by data. We intend to be deliberately provocative - with panelists and artists who include Jonny Quinn from Snow Patrol, Adam Bly from Seed and even food and music created by personal data."

The event will take place over the course of 16 April at Shoreditch Studios with more details to be found at the dedicated website.

Creativity Unilever Havas

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