Marketing body Outdoor Media Centre bolsters council to help drive awareness in OOH sector
Ocean Outdoor and Outdoor Plus have been added to the council board for the Outdoor Media Centre (OMC), the marketing body for the out-of-home (OOH) media sector, to help build awareness of OOH advertising.
Made up of key players from within the sector, including Primesight and Exterion Media, the council will act as the united voice of the OOH industry, providing a forum to showcase the array of technical and creative formats on offer.
Mark Craze, chairman of The Outdoor Media Centre, said: “With a strong and supportive council in place we can now work together to further illustrate how incredibly effective and powerful the out of home medium is and strengthen our relationships with agencies, specialists and advertisers across the industry.”
The expansion to the OMC’s council follows the recent appointments of Mark Craze as chairman and Alan Brydon as chief executive, who will take up his post in May.
At the beginning of the year OOH communications agency Posterscope held a round-table event to thrash out what the remaining barriers are to take-up of OOH and how the industry must collaborate to unlock the real value of dynamic digital out of home. During the session discussions turned to the fact that OOH needs an "IAB equivalent" for the OOH sector, particularly to boost the opportunities surrounding digital OOH capabilities coming through.
A recently comissioned report by Clear Channel found that less than a third of marketers are aware that OOH advertising offers contactless technology, motion detection, and QR and NFC integration.