Blinds specialist Thomas Sanderson selects The Market Creative for ‘conservatory care’ ad campaign
Bespoke blinds specialist Thomas Sanderson has appointed The Market Creative to develop its latest advertising campaign.
The strategic brand and retail agency has been tasked with conceiving a ‘big brand idea’, which can be applied across all channels. In addition to a TV campaign, The Market Creative will be developing press and radio ads, direct mail and materials for events and exhibitions. The campaign is aimed at raising awareness of Thomas Sanderson’s conservatory valet service among new and existing customers.
The Market Creative first worked with Thomas Sanderson three years ago, producing idents for the company’s first TV sponsorship deal.
Natalie Thomas, marketing director at Thomas Sanderson, said: “It’s great to be working with The Market Creative team again. We know they understand our market, but we were looking for some new inspiration too, which they have delivered. We hope the campaign will both excite our existing customers and attract some new ones too.”
Sue Benson, managing director at The Market Creative, said: “We’re delighted to be reigniting our relationship with Thomas Sanderson. This is an interesting project as their conservatory care and cleaning services are an extension to their core proposition. The work will need to build on the brand that customers have grown to love, while expressing new services and challenging the notion that a window cleaner could do the same quality job.”
The Market Creative is based in Trafford Park, Manchester and works with clients including Silentnight, Sharps, Grafton Merchanting GB and Holt Lloyd International.
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