Ad of the Day: St John Ambulance - The Chokeables
This slot, which was created by BBH London for St John Ambulance and teaches parents how to stop babies from choking, was released in February.
It takes the Ad of the Day slot over a month later, upon today's news it has been credited with saving the lives of at least 36 children.
The animated ad features the voice talent of David Mitchel, Johnny Vegas, Sir John Hurt and David Walliams, each playing a memorable “small miscellaneous object”.
Credits
Creative team
Matt Moreland
Chris Clarke
Rob Ellis
Alex Ball
Creative directors
Matt Doman
Ian Heartfield
Strategy director
Rowenna Prest
Business lead
Paul Matuszczyk
Team director
Leo Sloley
Producer
Rachel Hough
Assistant producer
Vaia Ikonomou
Production company
Academy
Directors
Si & Ad
Producer
Dom Thomas
DoP
Tristan Oliver
Post-production
Electric Theatre Collective
Telecine
Aubrey Woodiwiss
Sound
Sam Ashwell
750mph