ElectUK to track general election smartphone trends
Tata Consultancy Services has launched a new smartphone app designed to identify, track and share online trends ahead of this May’s UK General Election.
ElectUK incorporates live Twitter data to transform its host smartphone into a data analytics tool, churning out information about the most shared candidates and parties. The tool can also be used to chart sentiment and pinpoint key issues with a geographic breakdown identifying the hottest issues around the country.
Shankar Narayanan, country head, UK & Ireland for TCS said: “ElectUK has been created to showcase the potential uses of TCS’ Digital and Big Data technologies going beyond business. The app is a great example of how TCS can combine Big Data analytics, social, mobile and cloud, to deliver valuable insight on matters of relevance to the society at large.”
TCS previously devised an app covering the FIFA 2014 World Cup.