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Twitch Google Entertainment Marketing: Movies, TV, Music and Gaming

YouTube looking to embrace e-gaming with a rival to Amazon’s Twitch service

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By John McCarthy, Opinion Editor

March 25, 2015 | 2 min read

YouTube is preparing to relaunch its live-streaming capabilities to capture the growing interest in e-sports and the live gaming broadcasts championed by Twitch.

The Daily Dot quotes “sources within the streaming industry” claiming that YouTube has exhibited an interest in possessing such a service after it was trumped to Twitch by Amazon last year.

The source said: “Gaming and e-sports in particular are going to be a big driving force for the new-look YouTube Live.

"There’ll be huge opportunities for established streamers and organizations soon and I would say that the record numbers of esports viewers are only going to grow when Google start promoting and partnering with these events.”

The company is expected to announce the feature at E3 in June, the gaming industry’s biggest annual expo.

Google was set to buy Twitch for $1bn last July but floundered at the last minute because of antitrust concerns.

Twitch Google Entertainment Marketing: Movies, TV, Music and Gaming

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