US Creative Department: Featuring TBWA\Chiat\Day LA, Mullen, J. Walter Thompson Canada and more
Welcome to US Creative Department.
Each week this section will aim to showcase the latest creative work to come out of not only the US but Canada and South America as well.
It will give you, the reader, the chance to decide what is best.
You can vote for the work you like best simply by clicking the 'Like' button beside the work, and the winner will be featured in our printed magazine, which is published every fortnight.
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Submit your vote before Wednesday April 1 to guarantee your vote has been counted.
To submit work for future publication contact minda.smiley@thedrum.com or nesh.pillay@thedrum.com. For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative.
Havas Worldwide Chicago: Hefty ‘Ultimate Birthday’
Hefty Ultimate Birthday from HavasWorldwideChicago on Vimeo.
Brand: Hefty
Title(s): Ultimate Birthday
Agency: Havas Worldwide Chicago
Agency Website: http://chi.havasworldwide.com/
Chief Creative Officer: Jason Peterson
Group Creative Director: Ecole Weinstein
Creative Director: Shelby Georgis
Copywriter: Matt Bush
Art Director: Katie Rogers
Additional Credits: Group Account Director: Lisa Evia
Account Executive: Christina Banuelos
Co-Head of Production: David Evans
Producer: Jordan Sider
Production Company Credits:
One Thousand Percent: Production Company
Director(s): Antonio Santos, Phil Pinto
Producer: Kris Rey-Talley
Music: Trenton Rosenbaum (Trentino)
Color Grade: The Mill
Published: March 2015
Short Rationale: What happens when you pair a standard kid’s birthday party with Hefty’s new crack-resistant cups?
An epic rager of the exuberant eight-year-old kind. To tout the supreme strength of Hefty’s crack-resistant Ultimate Easy Grip Cups, Havas Chicago created this online video to show that the ultimate party requires the ultimate cup…and now since Hefty cups are crack resistant, you can “party harder.” The playful spot, running as pre-roll as well as being featured on Hefty’s Facebook page, includes a frosting faceplant, cake mashing, piñata smashing, silly-string spraying, dance-party raving extravaganza.
Droga5 NY: Strongbow Hard Cider ‘Award’
Brand: Stongbow
Title(s): Award
Agency: Droga5
Agency Website: http://droga5.com/
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Creative Directors: Rick Dodds & Steve Howell
Copywriter: Matt McCarron
Art Director: Conor Hagan
Chief Creation Officer: Sally-Ann Dale
Additional Credits: Broadcast: Bill Berg
Global Chief Strategy Officer: Jonny Bauer
Head of Strategy: Chet Gulland
Strategy Director: Dan Neumann
Communications Strategist: Kevin Wang
Group Account Director: Dan Gonda
Account Director: Nadia Malik
Account Manager: Ashton Atlas
Published: March 2015
The Martin Agency: Benjamin Moore ‘Firing Squad’
Brand: Benjamin Moore
Title(s): Firing Squad
Agency: The Martin Agency, Richmond, VA
Agency Website: http://www.martinagency.com
Chief Creative Officer: Joe Alexander
Creative Director: Vanessa Fortier
Associate Creative Director/Copy Writer: Neel Williams
Senior Designer/Art Director: Sarah Berkheimer
Additional Credits: Production Company: 1stAveMachine
Directors: Tomi Dieguez, Bob Partington
EP/Partner: Sam Penfield
EP: Garrett Braren
Line Producer: Jil Hardin
Post Producer: Malú Rodriguez
DOP: Manel Ruiz
Art Director: Vera Arico
VFX Director: Lucas Di Rago
Production Partner: Tronco
EPs: Lautaro Brunatti, Leticia Christoph
Line Producer: Nico Buris
Post Producer: Sebastián Sanz
Published: March 2015
TBWA\Chiat\Day LA: Persil ProClean ‘The Professional’
Brand: Persil ProClean
Title(s): The Professional
Agency: TBWA\CHIAT\DAY
Agency Website: http://tbwachiatdayla.com/
Chief Creative Officer: Stephen Butler
Executive Creative Director: Fabio Costa
Creative Director: Rick Utzinger
Art Director: Chris Mizutani
Copywriter: Logan O’Brian
Additional Credits: Director of Integrated Production: Brian O’Rourke
Executive Producer: Guia Iacomin
Producer: Aileen Baliat
Executive Director of Business Affairs: Linda Daubson
Business Affairs Manager: Maryam Ohebsion
Business Affairs Manager: Dorn Repport
Brand Leader: Jennifer Nottoli
Brand Director: Pamela Lloyd
Brand Manager: Brigette Edler
Brand Manager: Kristin Obi
Planning Director: Jennifer Costello
Planner: Alex Sharkey
Production Company: Smuggler
Director: Guy Shelmerdine
Executive Producer: Allison Kunzman
Line Producer: Kathy Rhodes
Director of Photography: Eric Schmidt
Editorial: Stitch
Editorial Editor: Andy McGraw
Executive Producer: Juliette Batter
Post Producer: Ali Reed
Assistant Editor: Ronnie Shatto
VFX: Bond
VFX Flame Artist: Mitch Gardiner
Post Producer: Marguerite Olivelle Jr.
Artist: George Olivo
Sound Design: Stimmung
Composer: Gus Koven
Executive Producer: Ceinwyn Clark
Audio Mixing: Lime Studios
Mixer: Rohan Young
Telecine: Company 3
Colorist: Sean Coleman
Published: March 2015
Lowe Campbell Ewald: MilkPEP ‘Built with Chocolate Milk’
Brand: Milk Processor Education Program
Title(s): Built with Chocolate Milk
Agency: Lowe Campbell Ewald
Agency Website: http://www.lowecampbellewald.com/
President: Sal Taibi
EVP Group Creative Director: Bernie Hogya
SVP Group Creative Director: Ron Wachino
Executive Content Producer: Josh Litwhiler
Senior Art Producer: Hillary Jackson
Additional Credits: Account Executive(s): Lisa Stroh, Emily Goodwin, Danielle Barish
Production Company: Greenpoint Pictures
Director: The Hudson Dusters
Director of Photography: Andrew Wheeler
Executive producer: Tatiana Rudzinski
Line Producer: Luke Stevens
Editing House: GreenpointPictures
Editor: Logan Roos
Producer: Victoria Vallas-Cullen
Music House: Beta Patrol
Creative Director: Brent Asbury
Producer: Jason Baker
Sound Design: Digital One
Audio Mix: Mike Reilly
Published: March 2015
J. Walter Thompson Canada: Canadian Film Fest ‘The Academy of Cliché’
Brand: Canadian Film Festival
Title(s): The Academy of Cliché
Agency: J. Walter Thompson Canada
Agency Website: http://www.jwtcanada.ca/
Chief Creative & Integration Officer: Brent Choi
SVP Exec Creative Director: Ryan Spelliscy
VP Associate Creative Director: Colin Winn
Copywriters: Colin Winn, Tyler Schell, Pip Scowcroft
Art Directors: Christian Martinez, Kara Wark
Additional Credits: Producers: Caroline Clarke, Chris Huber
Production Company: OPC
Director: Jono Hunter
DOP/Cameraman: Andre Pienaar
Executive Producers: Liz Dussault, Harland Weiss, Donovan Boden
Line Producer: Dennis Beier
Editorial Company: School Editing
Editor: Aaron Dark
Editorial Assistant: Drew MacLeod
Executive Producer: Sarah Brooks
Colourist: Conor Fisher, Alter Ego
Online/Visual Effects: Fort York
Music: Grayson Matthews
Casting: Mann Casting
Published: March 2015
Saint Bernadine Mission Communications: Bridge Brewing ‘Packaging’
Brand: Bridge Brewing
Title(s): Packaging
Agency: Saint Bernadine Mission Communications
Agency Website: http://www.stbernadine.com/
Creative Director: Andrew Samuel, David Walker
Art Director/Designer: Aimee Grimes
Production: Lisa Blackburn
Published: March 2015
Short Rationale: Bridge Brewing is a new craft brewery in North Vancouver, British Columbia. Strong draft and growler demand encouraged Bridge Brewing to move into 6pk packaging and they called on Saint Bernadine Mission Communications to help with the design and brand system.
The packaging honours the craft credentials of Bridge Brewing through the craft paper texture backgrounds. The naming conventions of their beers celebrate the popular outdoor lifestyle of North Vancouver by referencing local areas that are well trodden by mountain bikers, hikers, kayakers, skiers, boarders, and climbers. This localized reference is reinforced by the inclusion of topographical maps of the areas with key landmarks indicated.
DAVID Miami: Burger King ‘Random Gloria Tour’
Brand: Burger King
Title(s): Random Gloria Campaign
Agency: DAVID, Miami, United States
Agency Website: http://www.davidtheagency.com/
Creative Director: Anselmo Ramos
ACDs: Jason Wolske and Danny Alvarez
Additional credits: Head of Global Production: Veronica Beach
Executive Producer: Mariane Goebel
Business Manager: Libby Fine
Managing Director, Head of Account Services: Paulo Fogaça
Account Director: Carlos Rangel
Account Supervisor: Rafael Giorgino
Production Company: Bandito Brothers
Editorial and Post: Lost Planet
Music Composer: Lux Roy
Song: Anniversary
Published: March 2015
Short Rationale: The executives for the Burger King brand have finally admitted that the Chicken Fries phenomenon is bigger than they are. They can’t keep up with insatiable fanatics, knowing whole-heartedly that every time Chicken Fries reappear on the menu, fans rush out and quickly buy them up. Consequently, they have decided to hand off all Chicken Fries-related affairs to an ever-so-spontaneous being: a chicken named Gloria.
The Famous Group LA/NY: Los Angeles Clippers ‘3D Projection Mapping Pre-game Open Video’
Los Angeles Clippers 3D Court Projection 3/20/15 from The Famous Group on Vimeo.
Brand: Los Angeles Clippers
Title(s): 3D projection mapping pre-game open video
Agency: The Famous Group, LA/NY, USA
Agency Website: http://www.thefamousgroup.com
Creative Director: Hemu Karadkar
Executive Creative Director: Greg Harvey
Additional Credits: Executive Producer: Andrew Isaacson
Managing Director: David Kwan
Producer: Brandon Grabowski
Producer: Ben Baisden
Editor: Steve Davis
Designers/Animators: Mike Cahill, Tyler Hayward
Designers: Jose Guardado, Tin Tran
Animators: James Kim, Josh Pierce, Troy Chrisman
Live Video Capture & Editing: Steve Davis, Tony Rago
Sound Design: 740 Sound
Owner: Scott Ganary
Producer: Jeff Martin
Designer: Chris Pinkston
Court Projection: Benchmark Productions
Consultants: Chris Tardiff and Josh Bachman
Arena Support: AEG Worldwide
Director: Wade Loewe
Lighting Designer: Tad Inferrera
Music: DJ Snake, Lil Jon
LED balls: Chaos
Published: March 2-15
Short rationale:The NBA’s Los Angeles Clippers and integrated production company The Famous Group just collaborated to create a 3D projection mapping pre-game open that literally breaks the boundaries of video projection on the court.
The video was created as a way to engage fans in-venue and generate excitement immediately before the start of the game at tip-off.
In addition featuring a dazzling edit of game-action highlights and graphics, this first-of-a-kind open coordinated custom lighting and costume design, the Clippers Spirit Dance Team and LED balls that appear to be propelled from the court directly into the cheering crowd. The projection was first used in the LA Clippers game shown here at the Staples Center in Los Angeles against the Washington Wizards on March 20, 201
Mullen: National Geographic Channel ‘Killing Jesus’
Brand: National Geographic Channel
Title(s): Killing Jesus
Agency: Mullen
Agency Website: http://www.mullen.com/
Chief Creative Officer: Mark Wenneker
Executive Creative Director: Tim Vaccarino
Executive Creative Director: Dave Weist
Associate Creative Director: Allison Rude
Associate Creative Director: Brian Leech
Associate Creative Director: Scott Slagsvol
Copywriter: Eugene Torres
Additional Credits: VP, Executive Producer: Tiffany Stevens
Senior Digital Producer: Alyssa Hartigan
Senior Digital Producer: Kim Ryan
Group Account Director: Rebekah Pagis
Account Director: Jessica Zdenek
Assistant Account Executive: Stephanie Costa
Director of Development Operations: Steve Laham
Senior QA Engineer: Ryan Nelsen
SVP, Creative Director/Technologist: Christian Madden
SVP, Director of Interactive: Mathey Ray
Associate Creative Director/Technologist: Joe Palasek
Senior Creative Technologist: Justin Bogan
Creative Technologist: Adam Riggs
Creative Technologist: Stefan Harris
Associate QA Engineer: Amber Archambeault
Senior Production Designer: Terri Navarra
Senior Content Manager: Caroline Roberts
Motion Designer: Jeremiah True
VP, Digital Production Manager: Steve Haroutunian
Senior Creative Technologist: Costa Boudouvas
Senior Experience Designer: Charlene McBride
Senior Experience Designer: Krista Siniscarco
Junior Production Designer: Candice Latham
SVP, Director of Broadcast Production: Zeke Bowman
Animator: Eric Ko
VP, Director of Art Production: Tracy Maidment
Senior Art Producer: Jessica Manning
VP, Senior Video Editor: Jessica Phearsome
Senior Copy Writer: Kelly McAuley
Assistant Editor: Libby Ryerson
Assistant Editor: Nick Brecken
Business Manager: Vanessa Fazio
ANIMATION/GRAPHICS
Artist: Bastien Lecouffe Deharme
Artist Representation: Shannon Associates
MUSIC
Sound Design: Mike Secher
AUDIO POST
Sound Design/Mixer: Mike Secher
Published: March 2015
TBWA\Chiat\Day LA: Miller Lite Anthem ‘Wonderful World’
Brand: Miller Lite
Title(s): Wonderful World
Agency:TBWA\Chiat\Day LA
Agency Website: http://tbwachiatdayla.com/
Chief Creative Officer: Stephen Butler
Executive Creative Director: Fabio Costa
Creative Director: Mark Peters
Creative Director: Jason Karley
Creative Director: Rick Utzinger
Creative Director: Matthew Woodhams- Roberts
Creative Director: David Horton – Creative Director
Senior Art Director: Dave Estrada
Published: March 2015
BBDO: Mountain Dew ‘Neighborhood’
Brand: Mountain Dew
Title(s): Neighborhood
Agency: BBDO
Agency Website: http://www.bbdo.com/
Executive Creative Director: Tim Bayne
Executive Creative Director: Lauren Connolly
ACD/Art Director: Todd Rone Parker
ACD/Copywriter: Dan Kelly
Additional Credits: Group Executive Producer: Julian Katz
Senior Producer: Whitney Collins
Executive Music Producer: Melissa Chester
Senior Account Director: Ladd Martin
Account Director: Patrice Reiley
Account Manager: Kate Siembieda
Production Company: Click 3X
Directors: Cary & Jon (Cary Murnion & Jonathan Milott)
President/Partner: Peter Corbett
Managing Director: Jason Mayo
Executive Producer/Managing Director - Live Action: Megan Kelly
Line Producer: Marc Chenail
DP: Lyle Vincent
Lead Colorist: Milan Boncich
Editor: Ed Einhorn
Head Of Visual Effects: Mario Caserta
Senior Flame Artist: Andrew Granelli
Senior Producer: Jody Peters
Audio: Heard City
Audio engineer- Mike Vitacco
Published: March 2015
Lowe Roche: Groupe Média TFO ‘Champlain: Portrait of a Nation’
Brand: Groupe Média TFO
Title(s): Champlain: Portrait of a Nation
Agency: Lowe Roche Toronto
Agency Website: http://www.loweroche.com/
Executive Creative Directors: Jane Murray, Mark Mason
Associate Creative Director: Gail Pak
Associate Creative Director: Brendan Sack
Art Director: Gail Pak
Copywriter: Brendan Sack
Additional Credits: French Writer: Mathieu Belley
French Translator: Hugo Vandal-Sirois
Director of Digital Production: Emanuel Toste
Account Director: Amelie Gundy
Account Executive: Kelly Torrens
Studio: Lowe Roche Studio
Web Development: Pixel Pusher
Display Banner Development: Candy Banners
Designer: Ben Coles
Director of Producer: Beth MacKinnon
Studio: Lowe Roche Studio
Published: March 2015
Short Rationale: Samuel de Champlain helped shaped the face of Canada, and now Canadians have the chance to do the same for him.
While Samuel de Champlain was a significant figure in Canadian history — hailed as the ‘first modern cartographer of Canada’ and an expert mariner who crossed the Atlantic 27 times amongst many other amazing feats — an interesting fact about him is that nobody really knows what he looked like. The pointy-moustachioed visage people have become familiar with is, in fact, merely the product of an artist’s imagination. So, to generate buzz around the release of TFO’s “Rêve de Champlain,” a six-part miniseries providing a portrait of the explorer and celebrating 400 years of a Francophone presence in Ontario, the French-language public broadcaster has created “Champlain: Portrait of a Nation,” a microsite where Canadians can lend their faces to create a composite image of one of Canada’s most notable, but mysterious historical figures.
Deutsch LA: Taco Bell ‘Routine Republic’
Brand: Taco Bell
Title(s): Routine Republic
Agency: Deutsch LA
Agency Website: http://www.deutschinc.com/
Chief Creative Officer: Pete Favat
Chief Digital Officer: Winston Binch
Executive Creative Director: Brett Craig
Group Creative Director: Tom Pettus
Creative Director: Scott Clark
Creative Director: Pat Almaguer
Senior Art Director: Jeremiah Wassom
Senior Copywriter: Chris Pouy
Additional Credits: Director of Integrated Production: Vic Palumbo
Executive Producer: Paul Roy
Producer: Damon Vinyard
Music Director: Dave Rocco
Associate Music Producer: Eryk Rich
Published: March 2015