Safety campaigner Electrical Safety First targets DIYers with online game
Electrical Safety First, a UK charity to promote the importance of electrical safety, has launched an online and mobile game to communicate safety messages to consumer audiences.
Available for free via the organisation’s website and a dedicated microsite and developed by digital agency Code Computerlove, the game challenges players to tackle a series of supposedly ‘unbeatable’ electrical challenges like rewiring a house, installing a new circuit and installing garden lighting.
If the consumer completes the task and ‘wins the game’ they are presented with a Part P certificate to sign, which would be the case if the task had been carried out in a home. However, the game makes it impossible for the player to sign the certificate as they’re not qualified to do it: imparting a powerful lesson to all amateur electricians in the process.
Emma Apter of Electrical Safety First said: “Research shows a huge lack of understanding about Part P that states that anyone carrying out electrical installation work in a home must make sure that the work is designed and installed to protect people from fire and electric shocks. Electricians carrying out work in England and Wales have to comply with Part P of the Building Regulations, which is why DIYing such tasks is a huge mistake.
“Doing electrical DIY like the activities highlighted in our new game could mean that people are breaking the law or might struggle to sell their house; all because of a lack of consumer awareness. The communication objective is to educate people about what Part P means and encourage them to not attempt electrical work themselves, and call out a registered electrician instead.”
The game is being promoted via native ads, social media channels and PR.
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