Social media survey shows Labour voters driving political debate
Labour are winning the social media vote ahead of the UK general election on 7 may according to a new analysis of online interactions carried out by analytics firm Crimson Hexagon.
It shows Labour voters dominate online political discourse with leader Ed Miliband emerging as the single biggest influencer on Europe and foreign policy on Twitter. Party supporters are also shaping the agenda on climate change and education, highlighting the issues which drive members to debate.
Prime Minister David Cameron carries greater clout when discussing the economy with Conservatives also leading the way, surprisingly, in regards to the NHS.
Liliana Osorio, EMEA marketing manager at Crimson Hexagon commented: “In what is being referred to as the first truly social election, social media is offering an invaluable insight into the concerns of UK voters. Political parties who are able to harness this awareness will gain an unparalleled advantage as they begin to take notice of the subjects which are at the forefront of the public consciousness.”
By contrast Lib Dem supporters are the least engaged online, failing to get their voice heard on any major issue whilst UKIP lead conversations on Europe, foreign policy and immigration.