Disney UK teams up with England Rugby for Star Wars themed ad campaign
The Force is strong with England Rugby in a new Star Wars themed national ad campaign created in partnership with Disney UK.
Featuring famous characters from the hit franchise lining up alongside players from the England Sevens squad the campaign will be bolstered by print ads, social media, digital and PR.
Premiering with a 30-second spot on Sky Sports, Dave, Disney Channel’s and Channel 4 for VOD the promotional push sees none other than Darth Vader lead the opposition for an on-pitch showdown ahead of the HSBC Seven World Series final on 16 and 17 May.
Sophie Goldschmidt, chief commercial and marketing officer, at England Rugby said: “We’re very excited to be working with such a well-known and respected brand as Disney on this year’s Marriott London Sevens, especially as this is a first for a UK Sports’ Governing Body.
“The theme for 2015 is ‘galactic’ and the famous faces from Star Wars will really help bring this to life in and around Twickenham Stadium and help us engage with a new audience. To be working with such a globally recognized entity as Star Wars reflects both the growing profile of sevens and the popularity of the event.”
Anna Hill, chief marketing officer, Disney UK & Ireland added: “It’s been great fun to work with England Rugby to develop a one-of-a-kind campaign that will excite rugby and Star Wars fans in the UK, and the campaign is brilliantly brought to life by the Star Wars characters in this memorable and expertly-produced ad. It’s another great example of the ground-breaking campaigns we can create for brands.”