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Bild grants VCCP lead agency role to oversee brand across all channels

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By John McCarthy, Opinion Editor

March 24, 2015 | 2 min read

German national newspaper group Bild has appointed VCCP Berlin as its lead agency.

The contract will see VCCP tasked with overseeing the entire brand, which includes the newspaper, online portal Bild.de, as well as all mobile channels.

Donata Hopfen, chairwoman of the management board of Bild Group, said the partnership will “strengthen the role of Bild as a leading media outlet in a digital age”.

Oliver Frank, executive creative director at VCCP Berlin, added: “We were invited to participate in the pitch via a wild card, and we are very proud to have convinced Bild with our ideas which we tried to make as courageous as Bild itself.

“Working with one of the most influential media brands in Europe is a big task for us, but one we’re really excited to take on. We are looking forward to working with a feisty client that challenges our capabilities.”

VCCP Berlin took the account in a competitive pitch and will launch the first campaign within the next few months.

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