Advertising Week

The Drum needs your help to find out when advertising gets creepy

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By Jennifer Faull, Deputy Editor

March 22, 2015 | 1 min read

The Drum is calling on Advertising Week Europe attendees to help us discover when advertising crosses the line and becomes creepy.

On the first day of Advertising Week (23 March), Gordon Young, editor and co-founder of The Drum, will be joined by Karmarama founder Dave Buonaguidi, Nice managing director Peter Dolukhanov and MEC planning director Dan Plant to debate everything from Facebook ads and retargeted banners to iBeacons and the future of drone surveillance.

The Drum is planning to publish research on the topic which will be based on an audience vote during the session.

Via a specially created web app, attendees will be able to make their feelings known by selecting yes and no across a number of questions.

The Drum will analyse the data to create a series of infographics which will be published following the session.

To bookmark the event in your Ad Week calendar visit the website or simply come along to the YouTube stage, Piccadilly, on Monday 23 March at 5.30pm.

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