Ad of the Day: Gatorade - Like Mike
To celebrate 50 years of fuelling champions and 23 years since the original 'Be Like Mike' commercial, Gatorade has remixed the iconic 90s campaign featuring basketball legend Michael Jordan.
Created by TBWA\Chiat\Day, the three new adverts feature a young Jordan and his Bulls highlight reel.
The first commercial takes on the 1991 original and remixes the iconic catchy jingle with some new animation. A second commercial 'Move Like Mike' sees a pair of young players working out to a techno remix of the jingle.
The third and final spot sees young players try on Jordan's shoes for size recreating moments from the original campaign.
Advertising Agency: TBWA\Chiat\Day Los Angeles, USA
Creative Director: Renato Fernandez
Art Director: Pierce Thiot
Copywriter: Scott Cleveland
Producer: Garrison Askew
Account Supervisor: Marc Johns
Published: March 2015
Content created with:
TBWA\Chiat\Day LA
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