Glenmorangie enlists master craftsmen for 'Unnecessarily Well Made' print ad campaign
Glenmorangie has unveiled a new print advertising campaign showcasing its 'Original' whisky in the foreground of hand-carved recreations of the brand’s emblem, ‘the Signet’.
Carved from both oak and solid copper, the Signet represents Glenmorangie’s famous distillery copper stills which are the tallest in Scotland.
The Signet was originally carved in the eighth century near the site of the Glenmorangie Distillery. It is accompanied by the copy, ‘Unnecessarily Well Made’, referring to the pain-staking behind-the-scenes efforts which went into their design.
French photographer Olivier Arnaud, who shot the ads, said: “I came to very much admire the Glenmorangie culture, the idea that things should be Unnecessarily Well Made. It’s what you do, but it’s not necessarily visible.”
Watch how the Signet was created below.
This comes after the firm unveiled 34-year-old whisky ‘Pride 1978’ in February which is housed in packaging designed by ButterflyCannon.