Wickes reveals new brand positioning in Let’s Do It Right campaign
Wickes has launched a campaign to promote its new brand identity and positioning as the home improvement retailer looks to appeal to a wider audience outside its core tradesmen and serious DIYers.
Let’s Do It Right, created by iris following the appointment of the agency in January, aims to reach all those who want to get home improvement right, regardless of their level of expertise.
The launch campaign, also created by iris, introduces a cultural character familiar to anyone who has lived with a keen yet inexperienced DIYer, ‘The British Bodger’.
The TV spot for the campaign showcases the scale of products, expert advice and range of choice available at Wickes
Matthew Gaunt, head of brand communications, Wickes commented on the new work. “For more than 40 years we’ve been helping the people of Britain improve their homes. We know what it takes to do a project right from start to finish. This campaign is just the start of making that knowledge available to everyone.”
The campaign encompasses TV, print, radio and online channels and is live from today (18 March).