US Creative Department: Featuring Deutsch NY, Duffy & Partners, 180LA and more
Welcome to US Creative Department.
Each week this section will aim to showcase the latest creative work to come out of not only the US but Canada and South America as well.
It will give you, the reader, the chance to decide what is best.
You can vote for the work you like best simply by clicking the 'Like' button beside the work, and the winner will be featured in our printed magazine, which is published every fortnight.
Link to subscription: /subscribe
Submit your vote before Wednesday March 25 to guarantee your vote has been counted.
To submit work for future publication contact minda.smiley@thedrum.com or nareshnee.pillay@thedrum.com. For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative.
Grey New York: American Egg Board ‘Side of Kevin’
Brand: American Egg Board
Title(s): Side of Kevin
Agency: Grey New York
Agency Website: http://grey.com/html/newyork
Chief Creative Officer: Tor Myhren (Global) / Andreas Dahlqvist (New York)
Creative Directors: Ari Halper (Executive Creative Director), Steve Krauss (Executive Creative Director), Brad Mancuso, Susan LaScala Wood
Art Directors: Jay Hunt / Pete Gosselin, Matt DeCoste
Copywriters: Jay Hunt / Pete Gosselin
Additional Credits: Agency Producer: Perry Kornblum
Production Company (location): Moxie Pictures (LA)
Director: Martin Granger
Director of Photography: Alar Kivilo
Editor (person & company): Alex Cohan / Vision Post
Music/Sound Design (person & company): Matt Baker / Vision Post
Principal Talent: Kevin Bacon, Geneva Carr, Jeff Wiens
Published: March 2015
Duffy & Partners: Meals on Wheels America ‘New Brand Identity’
Brand: Meals on Wheels America
Title(s): New Brand Identity: Meals on Wheels America
Agency: Duffy & Partners, Minneapolis, MN, USA
Agency website: http://duffy.com/
Creative Director: Joe Duffy
Art Director: Ken Sakurai & Carly Wright
Illustrator: Ken Sakurai & Carly Wright
Photographer: Clark Vandergrift
Design Director: Joseph Duffy
Published: March, 2015
Short rationale: Meals on Wheels America is the oldest and largest national organization supporting the more than 5,000 community-based senior nutrition programs across the country that are dedicated to addressing senior hunger and isolation. Duffy & Partners created a new brand identity, including logo design, typography, iconography, co-branding for other programs and state associations, promotional items and collateral.
"This new identity symbolizes the power found in people coming together—a forward movement—where the wheels of urgency generate an energy that is central to the very essence of the organization, just as the 'M' and 'W' are essential to the most beloved and recognized name that Meals and Wheels evokes," said Joe Duffy, Creative Director at Duffy & Partners. "In my 30 years in this business, I have never been more proud to extend our hand in using the power of design to contribute to the enrichment of lives for so many.”
BBDO New York and Atlanta: AT&T ‘March Madness Legends’
Brand: AT&T
Title(s): Strong Nickname, Strong Team, Bracket Curls, and Upset
Agency: BBDO New York & Atlanta
Agency Website: http://www.bbdo.com/
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Matt Macdonald
Senior Creative Director: Rob Munk
Senior Creative Director: Mark Voehringer
ACD/Art Director: Jesse Snyder
ACD/Copywriter: Tim Wassler
Additional Credits: Group Executive Producer: Julie Collins
Senior Producer: Angela Narloch
Music Producer: Melissa Chester
Managing Director: Doug Walker
Group Account Director: Lesley Brown
Account Supervisor: Andrew Woodruff
Assistant Account Executive: Katie Bowers
Production Company: Imperial Woodpecker
Director: Stacy Wall
Director of Photography: John Lynch
Line Producer: Jenn Barrons
Editing Company: Arcade NY
Editor: Jeff Ferruzza
Executive Producer: Sila Soyer
Producer: Lauren Cancelosi
Visual Effects: Framestore
VFX Producer: Nicholas Dziekonski
Audio Mixing: Heard City
Audio Mixer: Phil Loeb
Published: March 2015
TBWA\Chiat\Day LA: Gatorade ‘Building Jabari Parker’
Brand: Gatorade
Title: Building Jabari Parker
Agency: TBWA\Chiat\Day LA
Agency Website: http://tbwachiatdayla.com/
Chief Creative Officer: Stephen Butler
Executive Creative Director: Brent Anderson
Creative Director: Renato Fernandez
Creative Director: Gustavo Sarkis
Copywriter: Brandon Davis
Art Director: Brandon Mugar
Additional Credits: Executive Producer: Sarah Patterson
Producer: Alicia Portner
Managing Director: Peter Ravailhe
Brand Director: Simon Nicholls
Brand Manager: Robyn Morris
Assistant Brand Manager: Dylan Hinshaw
Sports Marketing: Erika Buder
Group Planning Director: Scott MacMaster
Planning Director: Martin Ramos
Senior Planner: Rebecca Harris
Planner: Matt Bataclan
Director of Business Affairs: Linda Daubson
Senior Business Affairs Manager: Laura Drabkin
Talent Payment Manager: Mirielle Smith
Traffic Manager: Judy Brill
Project Manager: Parker Adame
Production Company: Furlined
Director: Martin + Lindsay
President: Diane McArter
Sr. Executive Producer: David Thorne
Producer: Greg Jones
DP: Jess Hall
Production Designer: Bella Serrell
Editorial: Whitehouse Post
Editor: Charlie Harvey
Assistant Editor: Jeremiah Mayhew
Producer: Jonlyn Williams
Executive Producer: Joni Williamson
Post EFX: The Mill
Senior Exec Producer: Sue Troyan
Senior VFX Producer: Kait Boehm
Shoot Supervisor: Mitch Drain
2D Lead: Billy Higgins
2D Artists: Steve Cokonis, Adam Lambert, Gareth Parr, Scott Wilson
Matte Painting: Lynn Yang
VFX Coordinator: Jackson Rogers
Color Exec Producer: Thatcher Peterson
Color Producer: Antonio Hardy
Colorist: Adam Scott
Color Production Coordinator Diane Valera
Music Supervision: GEMS
Music Supervisor: Andrew Kahn
Sound Design & Final Mix: Lime
Mixer: Rohen Young
Assistant Mixer: Jeff Malen
Song: "All Your Light (Times Like These)"
Writers: Gourley
Artist: Portugal. The Man
Published: March 2015
DDB Chicago: Kohler ‘Never Too Bold’
Brand: Kohler
Title(s): Never Too Bold
Agency: DDB Chicago
Agency website: http://www.ddb.com/offices/north-america/usa/ddb-chicago/
Chief Creative Officer: John Maxham
SVP Group Creative Director: Jean Batthany
Creative Director: Andrew Bloom, Nathan Montheith
Art Director: Danae Belanger, Jimmy Zimmerman
Copywriter: Madison Jackson, Alec Jankowski
Additional Credits: Executive Director of Integrated Production: Diane Jackson
Executive Producer (Broadcast): Brigette Whisnant
Executive Producer (Print): Suzanne Koller
Production Business Manager: Scott Terry
Director: Anders Hallberg
Production Company: B-Reel
Editor: Tobias Suhm
Music: Black Magic Boy by Fran Hall
Photographer: Tony Duran
VFX: Carbon VFX
Creative Director, Lead Flame: Chris Noellert
Executive Producer: Marlo Baird Kinsey
Published: March 2015
Short Rationale: “Never Too Bold” is the first new brand campaign for Kohler since 2008 and includes integrated TV, print and digital components in its first rollout, with further creative set to launch this summer. DDB Chicago and Kohler worked together to elevate the existing positioning by returning the brand to its specialist, design leadership roots with beautiful, artistic creative.
Deutsch NY: Jägermeister ’56 Parts. Best as One.’
Brand: Jägermeister
Title(s): 56 Parts. Best as One.
Agency: Deutsch NY
Agency website: http://www.deutschinc.com
Creative Director: Menno Kluin, Sean Lee, Luke Hughett
Art Director: Katrina Mustakas
Copywriter: Brian Alexander
Illustrator: Olivia Knapp, DKNG Studios, Yeaaah! Studio
Photography: Andrew Myers, Adam Coleman
Additional credits: Chief Creative Officer: Kerry Keenan
Executive Creative Director: Menno Kluin
Associate Creative Directors: Sean Lee, Luke Hughett
Design & Typography: Juan Carlos Pagan, Brian Gartside
Interactive Design Director: Aliza Adam
Interactive Designer: Alex Miller
Experience Design: Anna Farrell
Art Buyer: Ali Asplund
Director of Creative Operations: John Bongiovanni
Senior Studio Artist: Tom Eberhart
Retouching: James Cullinane
Director of Integrated Production: Joe Calabrese
Director of Digital Production: Suzanne Molinaro
Digital Producers: Josh Deitel & Katie Miller
Digital Developer: Patrick Batey
Senior Motion Designer: Matthew Severin
Motion Designers: John McLaughlin, Aaron Epstein
Director of Photography: Owen Levelle
Producer: Joe Pernice
Print Producer: Melissa Betancur
Editors: Bryan Reisberg, Chris Pensiero
Asst. Editor: Drew Bolton
Senior Project Manager: Marea Grossman
Production Company: Remote Control Productions, NY
Photo Assistant: Scott Burry, Landon Speers
Digital Tech: Adrien Potier
Fabrication Company: Bednark Studios, Brooklyn, NY
Artists: Olivia Knapp, DKNG Studios, Yeaaah! Studio
EVP, Group Account Director: Talia Handler
Account Director: Kristen Rincavage
Account Director: Michelle Ziff
Published: March 2015
Short Rationale: The goal of the campaign was to educate the consumer on the complex process of making Jagermeister. We decided to showcase that it’s made from exactly 56 ingredients. We brought this to life by making each execution from exactly 56 parts. Our approach to the campaign and product were one and the same, taking our time to craft something extraordinary with the best illustrators around. The final three executions were painted as Out-Of-Home in major metropolitan cities across the country. The client loved the final product so much that we devised a multi-city tour for the installations so that people can experience, first-hand how much love, craft and detail went into making each installation.
180LA: Virgin Mobile ‘Do It For The Data’
Brand: Virgin Mobile
Title(s): Do It For The Data, The Negotiation, Garage Sale
Agency: 180 LA
Agency Website: http://www.180la.com/
Managing Partner, CCO: William Gelner
Creative Directors: Mike Bokman and Jason Rappaport
Copywriter: Chris Elzinga
Art Director: Marcus Cross
Additional Credits: Head of Account Management: Chad Bettor
Associate Account Director: Paul Kinsella
Head of Production: Natasha Wellesley
Senior Producer: Lindsey Wood
Business Affairs Manager: Ivy Chen
Production Co: B Reel
Director: Steven Tsuchida
DP: James Gardner
Founding Partner / EP: Pelle Nilsson
Managing Director / Executive Producer: Michael McQuhae
EP: Fran McGivern
Producer: Darrin Ball
Shoot Location: Vancouver, BC
Shoot Date: 2/11/15
Editorial Company: Hutch Co
Editor: Jim Hutchins
EP: Jane Hutchins
Colorist: Adam Scott / The Mill
Online / Finishing: The Mill
Sound Design / Mix: Rommel Molina / Barking Owl Sound
Published: March 2015
Droga5: Clinton Foundation ‘Not There’
Brand: Clinton Foundation
Title(s): Not There
Agency: Droga5
Agency website: http://droga5.com/
Creative Chairman: David Droga
Vice Chairman: Andrew Essex
Chief Creative Officer: Ted Royer
Executive Creative Director: Kevin Brady
Creative Director: Casey Rand, Karen Land Short
Art Director: Inna Kofman
Copywriter: Colin Lord
Published: March 2015
Short Rationale: On International Women’s Day, the Bill, Hillary & Chelsea Clinton Foundation’s No Ceilings: The Full Participation Project engaged in a collaborative effort to raise awareness that women are “not there” yet on issues of gender equality. For a full day, the media landscape was eerily devoid of women, and the public will be directed to NOT-THERE.org to learn why.
NOT THERE, which was created in collaboration with award-winning agency Droga5, coincides with the release of the No Ceilings Full Participation Report, a 20-year data driven review on the status of women and girls since 1995, when Secretary Clinton called on the international community to ensure that “women’s rights are human rights.” At NOT-THERE.org viewers are able to see the facts on gender equality in full focus and are encouraged to learn more and explore the interactive series of data visualizations created by No Ceilings.
Condé Nast, for the first time in history, removed the cover images on Vogue, Glamour, SELF, Allure, Teen Vogue, W, and Brides and direct readers to NOT-THERE.org to learn about gender equality. On Clear Channel Outdoor’s Times Square billboard, the largest digital ad display in North America, Beats by Dre removed images of women and directed tourists from around the world to visit NOT-THERE.org. Invaluable advertisements from Unilever brands Dove and TRESemmé, Under Armour, kate spade new york, the New York City Ballet, and many more removed women and direct audiences to NOT-THERE.org. Additionally, the NOT THERE campaign and No Ceilings data will be featured in Snapchat's newly launched "Discover" platform as a day-long takeover of Snapchat's "Snap Channel." And, iHeartMedia radio stations across the country will launch an on-air NOT THERE campaign that will play clips by iconic female artists – sans the female vocal track.
Once on NOT-THERE.org, visitors are greeted by the voices of Amy Poehler, Cameron Diaz, Jenny Slate, Padma Lakshmi, and Sienna Miller, who came together in a sharable video to inspire Americans to learn the facts on gender equality and inspire action on a global scale.
Lewis Communications: Good People Brewery 'New Can Release'
Brand: Good People Brewery
Title(s): New Can Release
Agency: Lewis Communications | Birmingham, AL
Agency website: http://lewiscommunications.com
Creative Director: Roy Burns, III
Executive Creative Director: Spencer Till
Art Director: Cana Grooms, Drew Hughes, Andrew Thomson
Illustrator: David Webb, Andrew Thomson, Roy Burns, III
Photographer: Jeff Williams
Additional credits: Account Coordinator: Carlton Wood / Samantha Linkous
Production Manager: Leigh Ann Motley
Published: March 2015
Short rationale: "They're Good People." It's something we say in the South about quality of character. Good People Brewing Company has that in spades. A year into doing work for Good People they charged Lewis to refresh their entire canned lineup. We followed their 52' Chevy little yellow truck (logo) that has almost single-handedly launched the thriving micro brew industry in Alabama and it led us to brighter more playful colors and bolder, personality driven typography, employed cleanly and consistently throughout the newly launched can design.
DigitasLBi: Garnier 'Not Getting Enough in Bed?'
Brand: GarnierUSA
Title(s): Not Getting Enough In Bed?
Agency: DigitasLBi New York
Agency website: http://digitaslbi.com/us/
Creative Director: Nick Barrios
Art Director: Lydia Cintron Daniel, Bernadette Coughlin
Copywriter: Zoë Bell, Bengt Asplund
Additional credits: Chief Creative Officer: Ronald Ng
Executive Creative Director: Atit Shah
Sr. Motion Media Producer: Lisa Young
VP, Account Director : Bridget Read
Director, Th1ng: Lindsay Daniels
Editor, Storefront Music: Lee Gardner
Published: March 2015
KBS: BMW 'Back-Seat Driver'
Brand: BMW North America
Title(s): Leather, Moonroof, and Heads Up
Agency: KBS
Agency Website: http://www.kbsp.com/
Co-Chief Creative Officer: Dan Kelleher
Co-Chief Creative Officer: Jonathan Mackler
Executive Creative Director: Paul Renner
Creative Directors: Jason Slack/Laurence Gega
Art Director: Evan Ortolani
Copywriter: Nick Marchese
Additional Credits: Head of Production: Jenny Read
Senior Producer: Melissa Tifrere
Executive Director of Content Affairs: Robin Oksenhendler
Group Account Director: Phillip Schaffer
Account Director: Christopher Belmore
Account Supervisor: Erin Finestone Kligman
Associate Direction, Brand Strategy: Timothy Wilson-Brown
Production Company: O Positive
Director: David Shane
Director of Photography: Sebastian Pfaffenbichler
Executive Producer: Marc Grill
Line Producer Kate Sutherland
Editorial Company: Mackenzie Cutler
Editor: Dave Koza
Executive Producer: Sasha Hirchfeild
Producer: Esme Wright
Finishing/VFX
The Mill: NY
Flame Artist: Jimmy Boland/Nathan Kane
Executive Producer: Melanie Wickham
Producer: Jeremy Moore/Alex Badr
Sound Design: Machine Head
Sound Designer Stephen Dewey
Color: The Mill LA
Colorist: Adam Scott
Audio: SonicUnion
Mixer: Mike Marinelli
Published: February 2015
Havas Worldwide NY: Dos Equis 'The Most Interesting Man in the World Wins on Land, Sea, Air and Beyond'
Brand: Dos Equis
Title(s): The Most Interesting Man in the World Wins on Land, Sea, Air and Beyond
Agency: Havas Worldwide NY
Agency Website: http://ny.havasworldwide.com/
Chief Creative Officer: Jason Peterson
Executive Creative Director: Jim Hord
Creative Director: Paul Fix
Creative Director: Jamie Overkamp
Associate Creative Director: Matthew Hock
Associate Creative Director: David Fredette
Writer: Marty Bonacorso
Art Director: Melissa Ploysophon
Junior Writer: Andrew Niemira
Junior Art Director: Melissa Stammer
Additional Credits: Global Chief Content Officer: Vin Farrell
Co-Head of Production: Dave Evans
Co-Head of Production: Sylvain Tron
Executive Producer: Jill Meschino
Director of Broadcast Business Affairs: Cathy Pitegoff
Senior Broadcast Business Manager: Deborah Steeg
Senior Talent Specialist: Yvette Aponte
Group Account Director: Chris Budden
Account Director: Jamie Sundheim
Account Supervisor: Sara Heller
Account Executive: Jenny Maughan
Production Company: @radical.media
Director: Steve Miller
Director of Photography: Bryan Newman
Executive Producer: Gregg Carlesimo
Producer: Barbara Benson
Editorial Company: Arcade Edit
Editor: Jeff Ferruzzo
Executive Producer: Sila Soyer
Post Production: Studio 6
VFX Supervisor / Flame Artist: Johnny Starace
Executive Producer: Melati Phohan
Audio Engineer: Eric Thompson
Music Composer: Brett Fuchs
Colorist: Company 3
Colorist: Tom Poole
Audio: Sound Lounge
Partner/Mixer: Peter Holcomb
Published: March 2015
Little: Lowe's 'Seasonal Themes'
Brand: Lowe's
Title(s): Seasonal Themes
Agency: Little, Minneapolis
Agency website: http://www.littleco.com
Creative Director: Mike Schacherer
Art Director: Tim Schumann, Sarah Schiesser
Copywriter: Kate Durkin
Illustrator: Tim Schumann, Sarah Schiesser
Published: November 2014, February 2014, May 2014 and August
2014