Tiny imaginations to be celebrated at the Lego Duplo Tiny Film Festival
Lego Duplo, Disney and Isobar have come together to unlock the power of tiny imaginations with the Lego Duplo Tiny Film Festival.
Designed to celebrate the imaginative stories of children aged five and under, over the course of six weeks, one tiny director a week will see their story brought to life by a team of Disney animators.
“The idea was born from a simple insight: Every great storyteller was once a tiny storyteller. Lego Duplo develops your child’s imagination through creative play – so why not give all those tiny directors across Britain their very own Tiny Film Festival,” explained Simon Clancy, group creative director at Isobar.
“It’s a festival celebrating the imagination of young children and we're excited to see what they come up with.”
Mum and lifestyle blogger Emily Leary, the author of ‘A Mummy Too’, has helped launch the festival with her three-year-old daughter Jay’s tiny film produced to provide inspiration. Parents can submit their tiny director’s stories online via a dedicated microsite, which features a tiny cinema player.
Winners will be announced via the Lego Duplo Facebook page with each winning film getting its own custom moving poster. All films will last around 15 seconds with a graphic intro and outro sequence crediting family members of the tiny director’s choice.
Genelle Holton, brand manager at Lego Duplo, said: “We are delighted to be celebrating the imagination of toddlers throughout the UK, by putting them in the director’s chair and enabling them to create their own mini blockbuster.”
The Walt Disney Company UK & Ireland, chief marketing officer, Anna Hill, added: “We’re really pleased to have collaborated with Lego Duplo on this fantastic project, bringing imaginative children’s stories to life. We love to work with brands who share our passion for storytelling. This is a great example of how our in-house creative team can produce exciting content for clients in a fun and engaging way.”
The campaign has been devised and created by Isobar and will be supported with digital and social activity. Isobar’s sister agency Carat has handled media.