Reinventing the wheel: Advertising agencies reimagine iconic car ads for driverless models
While a hotly debated topic, there’s little consensus as yet around what driverless cars will actually look like, while how to advertise them is an even more distant concern. To get things moving then, we tasked a handful of ad agencies to reimagine iconic car ads for an autonomous future. Here’s what they came up with…
krow Communications
Fede Botella, Manu Gomez
TMW Unlimited
Jeff Bowerman, Phil Rhodes
Mark Reddick
Wunderman
Matt Batten, Joanne O’Toole, Preeti Moseman
Alessandro Miasi
Daniel Castle, Sam Shelton
Matt Batten, Richard Kenyon, Nigel Webb
Prophet
Faisal Siddiqui, Phil Rushton, Archie Hardyment, Adam King
23red
Rob Garner, Steve Meredith
RPM
Matt Gould, Simon Maye
This feature was first published in The Drum's 18 March special driverless cars themed issue, which is available now from The Drum Store.