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PlayBuzz, quiz, list and poll platform whose partners include Yahoo and MTV, raises $16m in funding

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By Minda Smiley, Reporter

March 18, 2015 | 2 min read

Israeili startup PlayBuzz, whose partners include AOL, MTV, and Marie Claire, has announced that it has raised $16m in Series B financing.

The investment will be used to expand the company’s global operations and enhance the variety of formats available on the platform.

Brands can integrate their own content with the options available on the site including quizzes, polls, and lists. According to the company, PlayBuzz content is shared more than 10 million times per month with more than 5,000 publishers deploying content.

Founded in 2012, PlayBuzz has been ranked the number one most shared publisher on Facebook for four months in a row, according to social media analytics company NewsWhip.

Shaul Olmert, PlayBuzz founder and CEO, said: “The immense popularity of social media has disrupted the digital publishing industry. Playbuzz’s free platform enables content owners to rely on its proven, ready-made content formats, and deliver content items that are ideal for their target audience, for cross platform adaptability and for social sharing."

The investing round was led by venture capital fund 83North with additional investment from Saban Capital as well as participation from existing investors Carmel Ventures and FirstTime Ventures.

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