Buzzfeed and Mars Petcare team up to create cat-themed game
Buzzfeed and Mars Petcare, owner of Temptations, popular cat treat brand, have teamed up to create a game, Snacky Mouse Rumble to promote the Snacky Mouse cat toy (see above).
The live-action animated game uses cat vs. mouse stereotypes to create a fun experiences in which users, as cats, are in a boxing ring, “knocking out” various cat-themed objects, including mice.
Buzzfeed began building a games team last year, in order to create interactive materials –both branded and unbranded – for the site.