The Drum Awards for Marketing - Extended Deadline

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By Gillian West, Social media manager

March 18, 2015 | 1 min read

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The recent release of Tinder Plus, the paid for version of the popular dating app, has resulted in this rather charming ad campaign from MagnaCarta.tv.

Shot in the style of the ever-popular one-shot-a-day videos, the advert relives a young woman’s action-packed vacation and the ensuing holiday romances.

Showcasing premium features like Passport, where you can search a location without being there, and Rewind, which allows you to go backwards in case you get a little too swipe happy; the cheerful spot is full of youthful energy and exuberance – perfect for Tinder’s target market.

Production Company: MagnaCarta.tv

Executive Producer: Maximilian Guen

Director: Matthew K. Firpo

Cinematographer: Jordan T. Parrott

Additional Cinematography: Jake Saner

Sound Mix: Luciano Vignola

Editorial + Color: Matthew K. Firpo

Associate Producer: Rosanna Bach

Music: "Class Historian" by Broncho

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