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Virgin Atlantic Havas Cake

Virgin Atlantic selects Cake for PR following five-way pitch

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By Jennifer Faull, Deputy Editor

March 17, 2015 | 2 min read

Virgin Atlantic has appointed Havas Media’s Cake to handle consumer PR following a five-way pitch earlier this year.

Cake is the airline’s first retained consumer PR agency having worked for the airline on a six-month project last year.

The #flightdecks work was launched to promote Virgin Atlantic’s new fleet of Boeing 787s and staged the world’s first live-streamed gig from 35,000 feet with Rudimental and Gorgon City.

Simon Dornan, interim head of consumer PR at Virgin Atlantic said it is planning on a long-term relationship with Cake to help build the brand.

“The #flightdecks campaign showed us that Cake is a first-rate creative agency, backed up by a solid knowledge of the modern PR landscape. We’re looking forward to taking the next step with them,” he added.

Cake declined to comment on the value of the account.

Virgin Atlantic Havas Cake

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