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Lowes uses Tumblr to remind customers they can “build home improvement confidence”

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By Nesh Pillay, Reporter

March 17, 2015 | 1 min read

Lowes, US-based home improvement store, has launched its spring marketing initiative, which will ultimately drive consumers to its content hub on Tumblr.

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The campaign, created by BBDO New York, combines sports with home improvement to target men and position the brand as a tool and source of guidance.

It focuses on four timely home improvement ideas:--lawn, deck, bath and paint--and will be available across all platforms.

The spots will also run in all Lowes’ sports media properties, beginning with March Madness.

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