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By Nesh Pillay, Reporter

March 17, 2015 | 1 min read

States United to Prevent Gun Violence has released a PSA in which gun shoppers were educated about gun history on hidden camera.

A gun store was opened in Manhattan and first-time gun buyers were invited inside. Upon entering, each customer was given the history of each model- mass shootings, unintentional shootings, homicides, and suicide (above).

“Our goal is to educate those looking to purchase a firearm and ensure they are aware of the potential risks [and to promote responsible gun ownership],” said Julia Wyman, executive director of States United To Prevent Gun Violence. “Often gun purchasers wrongly believe guns will keep them safe when in fact a gun in the home greatly increases the risk of homicide and suicide. This sets the record straight so consumers can make an informed choice to buy a firearm or not.”

The emotionally charged campaign is part of a greater, polarized gun debate facing Americans today.

States United To Prevent Gun Violence Campaign Film

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