Vitaminwater opens Project Hustle crowdfunding scheme to would-be entrepreneurs keen to pitch their business ideas
Vitaminwater has invited entrepreneurs to pitch their business ideas as part of its ‘Project Hustle’ crowdfunding scheme at Austin’s Fader Fort.
The Coca-Cola Company-owned firm has begun encouraging applicants to submit their business idea at the Project Hustle website or live at The Fader Fort, Austin, in an elevator activation pitch between 18-21 March.
Creators can submit their ideas in the following five categories: music, film, fashion, art and technology. Judges will select the best pitches for funding.
Ryan Robertson, senior brand manager of vitaminwater, said: “Project Hustle is our way of supporting the dedication and tenacity of our most driven fans, hustling to make their goals and dreams reality.
“Vitaminwater hustled its way from a small start-up in Queens, so we understand first-hand that hard work is the only path to success, and now we want to support those at the beginning of their journey. There’s no better place to launch this program than at The Fader Fort - the epicenter of creativity and innovation.”
Each finalist can receive as much as $50,000 in funding each.