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Creative Showcase: Featuring BBH London, Mr President, We Are Pi Amsterdam and more

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By Gillian West, Social media manager

March 16, 2015 | 24 min read

Welcome to The Drum Creative Showcase.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide what we show within The Drum magazine.

You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (1 April) in the Creative Showcase spread.

Other popular entrants will also be considered for the print edition. Submit your vote before Monday 23 March to guarantee your favourite makes it into the printed magazine.

To submit work for future publication contact gillian.west@thedrum.com. For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative.

BBH London: Dulux 'Colourless Future'

Brand: Dulux

Title(s): Colourless Future

Agency: BBH London

Agency website: http://www.bartleboglehegarty.com/london/

Creative Director: Martha Riley, Nick Allsop

Creative Team: Richard Hooley, Victoria Jagger

Additional Credits: Strategist: Shib Hussain

Strategy Director: Tom Roach

Business Lead: Neil Yoxall

Team Director: Hannah Madden

Producer: Kirsty Dye

Production Company: Somesuch

Director: Daniel Wolfe

Executive Producer: Tim Nash

Producer: Dougal Meese

DoP: Robbie Ryan

Grading: Framestore

2D: Duncan Malcolm at Glassworks

3D: Jordi Bares at Glassworks

Editor/Editing House: Dominic Leung at Trim

Sound Design: Andy Shelley, Stephen Griffiths

Sound Mixing: Jack Sedgwick, Wave Studio

Print: Producer: Rachel Wickham

Photographer: Sara Morris

Published: March 2015

Short Rationale: Why is the future always depicted colourless? Leading paint manufacturer Dulux is launching a new integrated campaign posing this question and warning that a colourless future means a future without the emotional power of colour.

The campaign launches on Thursday 12 March with a 60 second film, created by BBH London, which inspires us all to avoid sleepwalking into a colourless future and instead become ‘colour rebels’.

Mr President: The Body Shop 'Mother’s Day – The Queen'

Brand: The Body Shop

Title(s): Mother’s Day – The Queen

Agency: Mr President

Agency website: http://mr-president.co.uk/

Creative Director: Thea Hamren

Additional Credits: Director: Alison Jackson

Production: Mindseye

Sound: Factory Sounds

Creative: Tom Bird

Social Stratgey: Naomi Dunne, Anna-Lucy Terry

Account Director: Tom Trevelyan

Producer: Steph Mylam

Published: March 2015

Short Rationale: The idea of pampering your mum on Mother’s Day is quite correctly nothing new. And as The Body Shop have always believed that treating your mum like a queen is essential – there’s no better excuse to do so than on Mother’s Day.

Mr. President knew that there was no substitute to help illustrate such a royal occasion, than the royals (ish) themselves.

Together with artist Alison Jackson and some of the best lookalikes in the biz, they created a short film giving a glimpse into how Charles’ plans are shaping up for the big day. It’s a rather bumbled affair, in which Charles recruits his beloved Camilla, along with sons Wills and Harry to lend a hand.

They also created the following six shorter films, capturing Charles’ allimportant preparations for his mum.

JWT London: Mr Kipling 'Iconic Cakes'

Brand: Mr Kipling

Title(s): Iconic Cakes

Agency: J. Walter Thompson London

Agency website: http://jwt.co.uk/

Executive Creative Director: Russell Ramsey

Creative Director: David Masterman

Creatives: James Hobbs, Jeremy Little, Will Wright, James Lucking

Photographer: James Day

Additional Credits: Designer: Chris Hutton

Business Director: Brooke Curtis

Senior Account Manager: Sophia Redgrave

Account Executive: Theo Moran

Project Manager: Sara Manca

Art Buyer: Christine De Blangy

Planner (creative agency): Chris Bailey

Published: March 2015

Short Rationale: The creative focuses on three iconic Mr Kipling cakes - Cherry Bakewell, French Fancy and Viennese Whirl – and is designed to remind people of their love for Mr Kipling and all the little moments that are made better with cake.

Grey London: News UK 'Sunday Times Best Places to Live'

Brand: News UK

Title(s): Sunday Times Best Places to Live

Agency: Grey London

Agency website: http://www.grey.co.uk/

Deputy Executive Creative Director: Dave Monk

Art Director: Andrew Singleton

Copywriter: Ben Buswell

Additional Credits: Account Team: Business Director: Katja Giannella

Account Director: Albert Ponnelle

Creative Producer: Martin McGinn

Planner: Mike Lean

Illustrator: Serial Cut

Designer: Max Henderson

Published: March 2015

Short Rationale: Grey London – part of WPP’s Team News – has created an action-packed campaign to promote The Sunday Times Best Places to Live 2015 campaign.

Press executions play on the idea of villages, towns and cities ‘battling it out’ to be named one of Britain’s best places to live in the form of fighting town signs. These three executions reflect four weeks’ worth of editorial coverage: best countryside location, best cities, best towns and suburbs and best overseas locations respectively.

Designed to provide guidance on where to live, as well as being a voyeuristic look at which places can claim to be the ‘best’ in the country or in the world, the lists see The Sunday Times blend data including crime rates, house prices and school performances alongside less tangible assets such as architecture, proximity to natural beauty, culture or life-enhancers such as farmers’ markets and tempting shops.

The campaign reflects the competitive nature of the content and the desire of communities to come top of the list. The activity includes two radio spots, voiced by Jon Culshaw, in which he impersonates a wide range of regional accents from around the UK.

BETC Paris: Air France 'France is in the air'

Brand: Air France

Title(s): France is in the air

Agency: BETC Paris

Agency website: http://www.betc-life.com/

Executive Creative Director: Remi Babinet

Creative Director: Jasmine Loignon

Art Director: Marie-Eve Schoetti

Art Director Assistant: Michael Madou

Copywriter: David Soussan

Directors: We are from LA

Additional Credits: TV Producer: Fabrice Brovelli, Caroline Bouillet

Production House: Iconoclast: Mourad Belkedder, Maud Furmana

Music Creative Director: Christophe Caurret

Published: March 2015

Short Rationale: Air France is launching its new advertising film “France is in the Air”, created by BETC Paris. The film will run globally and be broadcast on TV, in cinemas, on digital medias and social networks. It is a continuation of the brand campaign launched in March 2014.

Celebrating the Frenchtouch, the film pays homage to the best of France. It is set inside a sort of dreamt up, ballroom-like airplane, with rows of windows and luminous paths onthe floor. It is an explosion of pink skies, fashion,the Tour de France, puffy pastry, Breton tops and even features little ballerinas from the Opera Garnier on swings.

In a poetic way the film challenges the wayairlines traditionally communicate.

The film was directed by WeAre From LA (the same duo that were behind Pharrell's Happy music video, but also BETC's Baby and Me-film for evian). The music was made by Portland duo Glass Candy.

Coley Porter Bell: Müller 'Müllerlight Goodies'

Brand: Müller

Title(s): Müllerlight Goodies

Agency: Coley Porter Bell

Agency website: http://www.coleyporterbell.com/

Art Director: Craig Barnes

Planner: Elayne Read

Designer: Craig Barnes

Photographer: Andy Grimshaw

Published: March 2015

Short Rationale: Müller, one of the UK’s leading food brands, has unveiled its latest addition to the Müllerlight family - a new split pot called Müllerlight Goodies. Scheduled to hit the shelves w/c 9th March, the brand identity has been developed by award-winning strategic branding consultancy, Coley Porter Bell (CPB).

The Müllerlight Goodies sub brand is the first product within the Müllerlight range that uses a twin pot - creating a crunchy bite that tastes deliciously indulgent.

Coley Porter Bell were briefed to create an identity and packaging concept that clearly differentiates the brand from other products in the Müllerlight range. The name ‘Müllerlight Goodies’ plays on the idea that the product is delicious due to the combination of fat free yogurt with a side of crunch pieces all for 99 calories or less. The design idea captures a patisserie theme and alludes to giving consumers a treat that’s a bit special.

BMB London: Legoland 'Awesome Awaits'

Brand: Legoland

Title: Awesome Awaits

Agency: BMB, London, UK

Agency Website: http://www.bmbagency.com/

Creative Director: Matt Waller

Art Director: Jenny Piggott

Copywriter: Harry Boothman

Additional Credits: Account Director: Anna Covell

Agency Producer: James Bolton

Director: Russell Tickner / The Mill

Producers: Josh Davies, Ian Berry

Post Production: The Mill

Sound Design: Wave

Published: March 2015

The Union: Children's Hearings Scotland 'You Could Be'

Brand: Children's Hearings Scotland

Title: You Could Be

Agency: The Union, UK

Agency Website: http://www.union.co.uk/

Creative Director: Michael Hart

Art Director: Paul McDonald

Copywriters: Euan Auld, Martin Hartley

Account Director: Shelagh Considine

Photographer: Alex Telfer

Published: March 2015

JWT London: Irwin Mitchell 'Embrace'

Brand: Irwin Mitchell

Title(s): Embrace

Agency: J. Walter Thompson, London, UK

Agency website: http://jwt.co.uk/

Executive Creative Director: Ian Thomas

Creative: Andrew Duncan

Additional Credits: TV Producer: Danielle van Berkel

Chief Executive Officer: Derek Turner-Smith

Client Services Director: Adam Sunderland

Senior Account Manager: Veronika Yukalova

Director: Udayan Prasad

Production Company: Bang TV

Editor: Andy Phillips

Sound: Vaudeville

Executive Producer: Jeremy McWilliams

Producer: Tom Whitehead

DOP: Alan Almond

Post House: Absolute

Colourist: Matt Turner

Service Company: McKenzie Rudolphe

Published: March 2015

Short Rationale: Irwin Mitchell and J. Walter Thompson International reveal a new brand campaign designed to build on the law firm’s strong reputation and emphasise their human focus.

The campaign, which targets individuals who have been involved in an accident and their support network, is based on the idea that Irwin Mitchell provides support along the emotional and physical journey.

The TV advertising at the heart of the campaign brings the brand’s values to life in an authentic way. Using real people who suffered real injuries, it shows that with the right care and support people can move forward.

Abbott Mead Vickers: Homes for Britain 'We Need More Homes People Can Afford'

Brand: Homes for Britain

Title: We Need More Homes People Can Afford

Agency: Abbott Mead Vickers, London, UK

Agency website: http://www.amvbbdo.com/

Executive Creative Director: Alex grieve, Adrian Rossi

Creative Director: Anthony Nelson, Mike Sutherland

Art Director: Dalatando Almeida

Copywriter: Mike Hughes

Designer: Daniel Mead

Retoucher: Mark Deamer

Published: March 2015

Midday: Bob Martin 'Spring Coatcare & Hygiene Range'

Brand: Bob Martin

Title(s): Spring Coatcare & Hygiene Range

Agency: Midday

Agency website: http://www.middaystudio.com

Creative Director: Claudio Vecchio & Will Gladden

Illustrator: Claudio Vecchio & Will Gladden

Published: March 2015

Short rationale (optional): Bob Martin, the UK's leading pet care brand, tasked Midday to take 20 of their existing pet hygiene products and consolidate them into a new and exciting range. The 'Spring' range features mischievous pets and celebrates the mucky situations they get themselves into. This range demonstrates a deliberate shift away from previous incarnations of Bob Martin products, taking the brand in a new direction. The range will feature in major supermarkets nationwide and across Europe.

FCB Warsaw: Prima Cafe 'Grandfather', 'Wrestler' and 'Choir'

CAFE PRIMA 'GRANDFATHER' from PapayaFilms on Vimeo.

CAFE PRIMA 'WRESTLER' from PapayaFilms on Vimeo.

CAFE PRIMA 'CHOIR' from PapayaFilms on Vimeo.

Brand: Prima Cafe

Title: Grandfather, Wrestler and Choir

Agency: FCB Warsaw

Agency website: www.fcb.com/location/warsaw

Production Company: Papaya Films

Executive Producer: Kacper Sawicki

Producer: Marta Berens & Grzegorz Borowiak

Director: Bartosz Dombrowski

Additional Credits: Director of Production: Jakub Kijowski

Post Production House: Rio De Post

Sound Design: Franek Kozłowski

Audio Post Production: Ucho Studio

Editor: Mateusz Romaszkan & Andrzej Juraszczyk

Published: March 2015

Short Rationale (optional): The new Prima Cafe campaign is a trip down memory lane. The three spots recall the times of communist Poland, in which many Polish families where aided by wealthier western societies.

The parcels sent by friendly, selfless individuals were a gesture of human solidarity, but more importantly they gave hope for better times. It has not been forgotten. The spots present true stories of people, who wanted to repay for those gifts.

Forsman & Bodenfors: Ikea 'Everyday Heroes'

Brand: Ikea

Title: Everyday Heroes

Agency: Forsman & Bodenfors, Stockholm, Sweden

Agency website: http://www.fb.se/

Art Director: Adam Ulvegärde

Copywriter: Joakim Labraaten

Additional Credits: Director of Production: Jan Velicky

Agency Producer: Jens Odelbring

Designer: Martin Joelsson

Senior Account Director: Olle Victorin

Account Directors: Katarina Klofsten, Maria Hallenborg

Digital Producers: Peter Gaudiano, Jimmy Wulff

Production Company: Anonymous Content

Director: Joachim Back

Producer: Brian Quinlan

Executive Producer: Eric Stern

Editor: Jeppe Bodskov

Published: March 2015

WE ARE Pi: Coca-Cola 'Make Everyday Special'

Brand: Coca-Cola

Title: Make Everyday Special

Agency: WE ARE Pi, Amsterdam, Netherlands.

Creative Director: Barney Hobson

Creative Director: Rick Chant

Design Director: Nessim Higson

Creative: Kaz Salemink

Additional Credits: Managing Director: Alex Bennett Grant

Managing Partner: Patrick Garvey

Account Manager: Sam Speed

Strategy Director: Jessica Perri

Strategy: Andrea van den Bos

Exec Producer: Kimia Farshidzad

Project Manager: Ambar Surastri

Business Affairs: Barrie Williams

Production Company: Hazazah

Director: Billy Pols

DOP: Wouter Westendorp

Production Company: Hazazah

Line Producer: Cynthia Fidder

Production Manager: Tjalf Melle

Editor: Kim Hinrichs

Grade/Online: Glassworks Amsterdam

Music/Sound: Amp Amsterdam

Music: Kilomash - 'I’ll be on that new $@#%' and Chris de Burgh - 'Lady in Red'

Published: March 2015

Short Rationale (optional): Coca-Cola is rolling out a campaign across The Netherlands to celebrate the launch of its new 4x1.25L value pack.

Created by WE ARE Pi Amsterdam, the campaign centres on a TV spot that highlights the role Coca-Cola plays in amplifying the special family moments of everyday Dutch life.

The TV ad is part of a wider campaign that includes outdoor, print,digital and in-store. The campaign has been created specifically for the Dutch market, led by Coca-Cola Netherlands.

Horse: Nongfu Spring 'Nongfu Spring Mineral Water Packaging'

Brand: Nongfu Spring

Title: Nongfu Spring Mineral Water Packaging

Agency: Horse

Agency website: http://www.horse-studio.com/

Country: United Kingdom

Designer: Ian Firth & Sarah Pidgeon

Illustrator: Natasha Searston

Published: March 2015

Rapp: Hastings Direct 'Harry and Stephen'

Brand: Hastings Direct

Title(s): Harry and Stephen

Agency: Rapp

Agency website: http://www.rapp.com

Creative Director: Jacob Kirk, Clare Wilson

Art Director: Daryn Lawrence

Copywriter: Simon Kavanagh

Additional Credits: Planner: Rick Mills

Account director (creative): Jessica Aspinall

Media Planner: Freya Broaders

Account Manager (media): Zac Abbott

Account Director (media): Dan Riley

Managing Partner (media & creative): Paul Holman

Directors: Jonny & Will

Producer (RAPP): Nikki Chapman

Production Company Producer: Debbie Crosscup

Editor: James Littlemore - Blinkink

Post Production: Blinkink

Production Company: Blinkink

Sound Design: Tim Lofts – Scramble

Colourist: Matt Turner – Absolute

Published: March 2015

Short Rationale: Harry and Stephen are back in a new TV campaign for Hastings Direct, created by RAPP and produced by Blinkink.

The campaign, directed by Jonny & Will at Blinkink, is comprised of five TV ads. They evolve the relationship between brand characters Harry Hastings and Stephen Seagull, who are brought to life by the voices of Martin Jarvis and James Buckley.

The characters appear in a series of lighthearted seaside vignettes, talking about Hastings’ car and home insurance products and the benefits they provide customers. This year’s campaign brings added warmth to Harry’s character, which was previously more serious.

The ads support Hastings’ renewed digital focus on driving people directly to its website, hastingsdirect.com. They were written and art directed by Daryn Lawrence and Simon Kavanagh at RAPP.

AMV BBDO: Tena Men 'Control'

Brand: Tena Men

Title: Control

Agency: AMV BBDO, UK

Agency website: http://www.amvbbdo.com/

Creative Directors: Toby Allen, Jim Hilson

Copywriter: Prabs Wignarajah

Art Director: Jeremy Tribe

Additional Credits: Agency Planners: Tom White, Pippa Morris

Agency Account Man: Sarah Douglas, Alex Bird, Laura Etherington

Agency Producer: Polly Lowles

Media Agency: Zenith Optimedia

Media Planner: Guy Abrahams

Media Partner: Be On

Director: Jeff Low

Post-production Company: The Mill

Editor: Saam Hodivala / Work

Audio Post-production: Aaron Reynolds / Wave Studios

Production Company: Biscuit

Producer: Toby Courlander

Executive Producer: Orlando Wood

Head of Production: Kate Taylor, Shawn Lacy

Published: March 2015

Hulsbosch: ABC Kids brand identity

Brand: ABC Kids

Title(s): Brand identity

Agency: Hulsbosch

Agency website: http://www.hulsbosch.com.au/

Creative Director: Linda Jukic

Design Director: Belinda Hubball

Designer: Sophie Zetterberg

Director: Jaid Hulsbosch

Senior Account Manager: Elena Ghatt

Published: March 2015

Short Rationale: ABC KIDS a division of Australian Broadcasting Corporation announced last week a new brand identity created by branding, design and communications agency Hulsbosch that brings the bounce to its educational presentations and entertain their dedicated preschool audience around Australia.

The aim was to communicate a new and cohesive direction for broadcast and retail, and deliver a consistent look and feel that would successfully operate in all environments. The project entailed an understanding of existing destinations for the brand and to consolidate usage and their respective outcomes.

The Hulsbosch approach of creating one compelling ABC KIDS brand for all touch-points and products will future-proof the brand. Its versatility enables it to operate in a variety of environments including digital and also be part of new technology innovation in the future.

Ultimately the new brandmark is a single vision that creates a sense of exciting and engaging adventures with ABC KIDS for internal and external audiences.

Designworks: Centennial Parklands Foundation new identity

Brand: Centennial Parklands Foundation

Title(s): New identity

Agency: Designworks

Agency website: http://www.designworks.com.au/

Creative Director: Kasia Wydrowski

Senior Designer: Emily Matthews

Strategy Director: Debbie Spence

Published: March 2015

Short Rationale: Strategic design agency Designworks, part of STW, has created a bold and lively new identity for Centennial Parklands Foundation, in a move aimed at raising awareness of the outstanding charitable organisation.

It is the first project Designworks has undertaken for Centennial Parklands Foundation since being appointed last year to develop an enhanced image and brand that encapsulates the spirit of the Foundation – a not for profit organisation tasked with enhancing the three magnificent parks of Centennial Parklands.

The result is an overarching strategy, messaging matrix, brand identity culminating in a unique combination of brand identity that forms the basis of a campaign message.

The new identity was officially launched at the Centennial Parklands Foundation Wild Play Cocktail Party held at The Residences in Centennial Park on Friday 6 March 2015, and will be rolled out by the Foundation across a range of platforms over the next few months.

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