Creative Showcase: Featuring BBH London, Mr President, We Are Pi Amsterdam and more
Welcome to The Drum Creative Showcase.
As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide what we show within The Drum magazine.
You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (1 April) in the Creative Showcase spread.
Other popular entrants will also be considered for the print edition. Submit your vote before Monday 23 March to guarantee your favourite makes it into the printed magazine.
To submit work for future publication contact gillian.west@thedrum.com. For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative.
BBH London: Dulux 'Colourless Future'
Brand: Dulux
Title(s): Colourless Future
Agency: BBH London
Agency website: http://www.bartleboglehegarty.com/london/
Creative Director: Martha Riley, Nick Allsop
Creative Team: Richard Hooley, Victoria Jagger
Additional Credits: Strategist: Shib Hussain
Strategy Director: Tom Roach
Business Lead: Neil Yoxall
Team Director: Hannah Madden
Producer: Kirsty Dye
Production Company: Somesuch
Director: Daniel Wolfe
Executive Producer: Tim Nash
Producer: Dougal Meese
DoP: Robbie Ryan
Grading: Framestore
2D: Duncan Malcolm at Glassworks
3D: Jordi Bares at Glassworks
Editor/Editing House: Dominic Leung at Trim
Sound Design: Andy Shelley, Stephen Griffiths
Sound Mixing: Jack Sedgwick, Wave Studio
Print: Producer: Rachel Wickham
Photographer: Sara Morris
Published: March 2015
Short Rationale: Why is the future always depicted colourless? Leading paint manufacturer Dulux is launching a new integrated campaign posing this question and warning that a colourless future means a future without the emotional power of colour.
The campaign launches on Thursday 12 March with a 60 second film, created by BBH London, which inspires us all to avoid sleepwalking into a colourless future and instead become ‘colour rebels’.
Mr President: The Body Shop 'Mother’s Day – The Queen'
Brand: The Body Shop
Title(s): Mother’s Day – The Queen
Agency: Mr President
Agency website: http://mr-president.co.uk/
Creative Director: Thea Hamren
Additional Credits: Director: Alison Jackson
Production: Mindseye
Sound: Factory Sounds
Creative: Tom Bird
Social Stratgey: Naomi Dunne, Anna-Lucy Terry
Account Director: Tom Trevelyan
Producer: Steph Mylam
Published: March 2015
Short Rationale: The idea of pampering your mum on Mother’s Day is quite correctly nothing new. And as The Body Shop have always believed that treating your mum like a queen is essential – there’s no better excuse to do so than on Mother’s Day.
Mr. President knew that there was no substitute to help illustrate such a royal occasion, than the royals (ish) themselves.
Together with artist Alison Jackson and some of the best lookalikes in the biz, they created a short film giving a glimpse into how Charles’ plans are shaping up for the big day. It’s a rather bumbled affair, in which Charles recruits his beloved Camilla, along with sons Wills and Harry to lend a hand.
They also created the following six shorter films, capturing Charles’ allimportant preparations for his mum.
JWT London: Mr Kipling 'Iconic Cakes'
Brand: Mr Kipling
Title(s): Iconic Cakes
Agency: J. Walter Thompson London
Agency website: http://jwt.co.uk/
Executive Creative Director: Russell Ramsey
Creative Director: David Masterman
Creatives: James Hobbs, Jeremy Little, Will Wright, James Lucking
Photographer: James Day
Additional Credits: Designer: Chris Hutton
Business Director: Brooke Curtis
Senior Account Manager: Sophia Redgrave
Account Executive: Theo Moran
Project Manager: Sara Manca
Art Buyer: Christine De Blangy
Planner (creative agency): Chris Bailey
Published: March 2015
Short Rationale: The creative focuses on three iconic Mr Kipling cakes - Cherry Bakewell, French Fancy and Viennese Whirl – and is designed to remind people of their love for Mr Kipling and all the little moments that are made better with cake.
Grey London: News UK 'Sunday Times Best Places to Live'
Brand: News UK
Title(s): Sunday Times Best Places to Live
Agency: Grey London
Agency website: http://www.grey.co.uk/
Deputy Executive Creative Director: Dave Monk
Art Director: Andrew Singleton
Copywriter: Ben Buswell
Additional Credits: Account Team: Business Director: Katja Giannella
Account Director: Albert Ponnelle
Creative Producer: Martin McGinn
Planner: Mike Lean
Illustrator: Serial Cut
Designer: Max Henderson
Published: March 2015
Short Rationale: Grey London – part of WPP’s Team News – has created an action-packed campaign to promote The Sunday Times Best Places to Live 2015 campaign.
Press executions play on the idea of villages, towns and cities ‘battling it out’ to be named one of Britain’s best places to live in the form of fighting town signs. These three executions reflect four weeks’ worth of editorial coverage: best countryside location, best cities, best towns and suburbs and best overseas locations respectively.
Designed to provide guidance on where to live, as well as being a voyeuristic look at which places can claim to be the ‘best’ in the country or in the world, the lists see The Sunday Times blend data including crime rates, house prices and school performances alongside less tangible assets such as architecture, proximity to natural beauty, culture or life-enhancers such as farmers’ markets and tempting shops.
The campaign reflects the competitive nature of the content and the desire of communities to come top of the list. The activity includes two radio spots, voiced by Jon Culshaw, in which he impersonates a wide range of regional accents from around the UK.
BETC Paris: Air France 'France is in the air'
Brand: Air France
Title(s): France is in the air
Agency: BETC Paris
Agency website: http://www.betc-life.com/
Executive Creative Director: Remi Babinet
Creative Director: Jasmine Loignon
Art Director: Marie-Eve Schoetti
Art Director Assistant: Michael Madou
Copywriter: David Soussan
Directors: We are from LA
Additional Credits: TV Producer: Fabrice Brovelli, Caroline Bouillet
Production House: Iconoclast: Mourad Belkedder, Maud Furmana
Music Creative Director: Christophe Caurret
Published: March 2015
Short Rationale: Air France is launching its new advertising film “France is in the Air”, created by BETC Paris. The film will run globally and be broadcast on TV, in cinemas, on digital medias and social networks. It is a continuation of the brand campaign launched in March 2014.
Celebrating the Frenchtouch, the film pays homage to the best of France. It is set inside a sort of dreamt up, ballroom-like airplane, with rows of windows and luminous paths onthe floor. It is an explosion of pink skies, fashion,the Tour de France, puffy pastry, Breton tops and even features little ballerinas from the Opera Garnier on swings.
In a poetic way the film challenges the wayairlines traditionally communicate.
The film was directed by WeAre From LA (the same duo that were behind Pharrell's Happy music video, but also BETC's Baby and Me-film for evian). The music was made by Portland duo Glass Candy.
Coley Porter Bell: Müller 'Müllerlight Goodies'
Brand: Müller
Title(s): Müllerlight Goodies
Agency: Coley Porter Bell
Agency website: http://www.coleyporterbell.com/
Art Director: Craig Barnes
Planner: Elayne Read
Designer: Craig Barnes
Photographer: Andy Grimshaw
Published: March 2015
Short Rationale: Müller, one of the UK’s leading food brands, has unveiled its latest addition to the Müllerlight family - a new split pot called Müllerlight Goodies. Scheduled to hit the shelves w/c 9th March, the brand identity has been developed by award-winning strategic branding consultancy, Coley Porter Bell (CPB).
The Müllerlight Goodies sub brand is the first product within the Müllerlight range that uses a twin pot - creating a crunchy bite that tastes deliciously indulgent.
Coley Porter Bell were briefed to create an identity and packaging concept that clearly differentiates the brand from other products in the Müllerlight range. The name ‘Müllerlight Goodies’ plays on the idea that the product is delicious due to the combination of fat free yogurt with a side of crunch pieces all for 99 calories or less. The design idea captures a patisserie theme and alludes to giving consumers a treat that’s a bit special.
BMB London: Legoland 'Awesome Awaits'
Brand: Legoland
Title: Awesome Awaits
Agency: BMB, London, UK
Agency Website: http://www.bmbagency.com/
Creative Director: Matt Waller
Art Director: Jenny Piggott
Copywriter: Harry Boothman
Additional Credits: Account Director: Anna Covell
Agency Producer: James Bolton
Director: Russell Tickner / The Mill
Producers: Josh Davies, Ian Berry
Post Production: The Mill
Sound Design: Wave
Published: March 2015
The Union: Children's Hearings Scotland 'You Could Be'
Brand: Children's Hearings Scotland
Title: You Could Be
Agency: The Union, UK
Agency Website: http://www.union.co.uk/
Creative Director: Michael Hart
Art Director: Paul McDonald
Copywriters: Euan Auld, Martin Hartley
Account Director: Shelagh Considine
Photographer: Alex Telfer
Published: March 2015
JWT London: Irwin Mitchell 'Embrace'
Brand: Irwin Mitchell
Title(s): Embrace
Agency: J. Walter Thompson, London, UK
Agency website: http://jwt.co.uk/
Executive Creative Director: Ian Thomas
Creative: Andrew Duncan
Additional Credits: TV Producer: Danielle van Berkel
Chief Executive Officer: Derek Turner-Smith
Client Services Director: Adam Sunderland
Senior Account Manager: Veronika Yukalova
Director: Udayan Prasad
Production Company: Bang TV
Editor: Andy Phillips
Sound: Vaudeville
Executive Producer: Jeremy McWilliams
Producer: Tom Whitehead
DOP: Alan Almond
Post House: Absolute
Colourist: Matt Turner
Service Company: McKenzie Rudolphe
Published: March 2015
Short Rationale: Irwin Mitchell and J. Walter Thompson International reveal a new brand campaign designed to build on the law firm’s strong reputation and emphasise their human focus.
The campaign, which targets individuals who have been involved in an accident and their support network, is based on the idea that Irwin Mitchell provides support along the emotional and physical journey.
The TV advertising at the heart of the campaign brings the brand’s values to life in an authentic way. Using real people who suffered real injuries, it shows that with the right care and support people can move forward.
Abbott Mead Vickers: Homes for Britain 'We Need More Homes People Can Afford'
Brand: Homes for Britain
Title: We Need More Homes People Can Afford
Agency: Abbott Mead Vickers, London, UK
Agency website: http://www.amvbbdo.com/
Executive Creative Director: Alex grieve, Adrian Rossi
Creative Director: Anthony Nelson, Mike Sutherland
Art Director: Dalatando Almeida
Copywriter: Mike Hughes
Designer: Daniel Mead
Retoucher: Mark Deamer
Published: March 2015
Midday: Bob Martin 'Spring Coatcare & Hygiene Range'
Brand: Bob Martin
Title(s): Spring Coatcare & Hygiene Range
Agency: Midday
Agency website: http://www.middaystudio.com
Creative Director: Claudio Vecchio & Will Gladden
Illustrator: Claudio Vecchio & Will Gladden
Published: March 2015
Short rationale (optional): Bob Martin, the UK's leading pet care brand, tasked Midday to take 20 of their existing pet hygiene products and consolidate them into a new and exciting range. The 'Spring' range features mischievous pets and celebrates the mucky situations they get themselves into. This range demonstrates a deliberate shift away from previous incarnations of Bob Martin products, taking the brand in a new direction. The range will feature in major supermarkets nationwide and across Europe.
FCB Warsaw: Prima Cafe 'Grandfather', 'Wrestler' and 'Choir'
CAFE PRIMA 'GRANDFATHER' from PapayaFilms on Vimeo.
CAFE PRIMA 'WRESTLER' from PapayaFilms on Vimeo.
CAFE PRIMA 'CHOIR' from PapayaFilms on Vimeo.
Brand: Prima Cafe
Title: Grandfather, Wrestler and Choir
Agency: FCB Warsaw
Agency website: www.fcb.com/location/warsaw
Production Company: Papaya Films
Executive Producer: Kacper Sawicki
Producer: Marta Berens & Grzegorz Borowiak
Director: Bartosz Dombrowski
Additional Credits: Director of Production: Jakub Kijowski
Post Production House: Rio De Post
Sound Design: Franek Kozłowski
Audio Post Production: Ucho Studio
Editor: Mateusz Romaszkan & Andrzej Juraszczyk
Published: March 2015
Short Rationale (optional): The new Prima Cafe campaign is a trip down memory lane. The three spots recall the times of communist Poland, in which many Polish families where aided by wealthier western societies.
The parcels sent by friendly, selfless individuals were a gesture of human solidarity, but more importantly they gave hope for better times. It has not been forgotten. The spots present true stories of people, who wanted to repay for those gifts.
Forsman & Bodenfors: Ikea 'Everyday Heroes'
Brand: Ikea
Title: Everyday Heroes
Agency: Forsman & Bodenfors, Stockholm, Sweden
Agency website: http://www.fb.se/
Art Director: Adam Ulvegärde
Copywriter: Joakim Labraaten
Additional Credits: Director of Production: Jan Velicky
Agency Producer: Jens Odelbring
Designer: Martin Joelsson
Senior Account Director: Olle Victorin
Account Directors: Katarina Klofsten, Maria Hallenborg
Digital Producers: Peter Gaudiano, Jimmy Wulff
Production Company: Anonymous Content
Director: Joachim Back
Producer: Brian Quinlan
Executive Producer: Eric Stern
Editor: Jeppe Bodskov
Published: March 2015
WE ARE Pi: Coca-Cola 'Make Everyday Special'
Brand: Coca-Cola
Title: Make Everyday Special
Agency: WE ARE Pi, Amsterdam, Netherlands.
Creative Director: Barney Hobson
Creative Director: Rick Chant
Design Director: Nessim Higson
Creative: Kaz Salemink
Additional Credits: Managing Director: Alex Bennett Grant
Managing Partner: Patrick Garvey
Account Manager: Sam Speed
Strategy Director: Jessica Perri
Strategy: Andrea van den Bos
Exec Producer: Kimia Farshidzad
Project Manager: Ambar Surastri
Business Affairs: Barrie Williams
Production Company: Hazazah
Director: Billy Pols
DOP: Wouter Westendorp
Production Company: Hazazah
Line Producer: Cynthia Fidder
Production Manager: Tjalf Melle
Editor: Kim Hinrichs
Grade/Online: Glassworks Amsterdam
Music/Sound: Amp Amsterdam
Music: Kilomash - 'I’ll be on that new $@#%' and Chris de Burgh - 'Lady in Red'
Published: March 2015
Short Rationale (optional): Coca-Cola is rolling out a campaign across The Netherlands to celebrate the launch of its new 4x1.25L value pack.
Created by WE ARE Pi Amsterdam, the campaign centres on a TV spot that highlights the role Coca-Cola plays in amplifying the special family moments of everyday Dutch life.
The TV ad is part of a wider campaign that includes outdoor, print,digital and in-store. The campaign has been created specifically for the Dutch market, led by Coca-Cola Netherlands.
Horse: Nongfu Spring 'Nongfu Spring Mineral Water Packaging'
Brand: Nongfu Spring
Title: Nongfu Spring Mineral Water Packaging
Agency: Horse
Agency website: http://www.horse-studio.com/
Country: United Kingdom
Designer: Ian Firth & Sarah Pidgeon
Illustrator: Natasha Searston
Published: March 2015
Rapp: Hastings Direct 'Harry and Stephen'
Brand: Hastings Direct
Title(s): Harry and Stephen
Agency: Rapp
Agency website: http://www.rapp.com
Creative Director: Jacob Kirk, Clare Wilson
Art Director: Daryn Lawrence
Copywriter: Simon Kavanagh
Additional Credits: Planner: Rick Mills
Account director (creative): Jessica Aspinall
Media Planner: Freya Broaders
Account Manager (media): Zac Abbott
Account Director (media): Dan Riley
Managing Partner (media & creative): Paul Holman
Directors: Jonny & Will
Producer (RAPP): Nikki Chapman
Production Company Producer: Debbie Crosscup
Editor: James Littlemore - Blinkink
Post Production: Blinkink
Production Company: Blinkink
Sound Design: Tim Lofts – Scramble
Colourist: Matt Turner – Absolute
Published: March 2015
Short Rationale: Harry and Stephen are back in a new TV campaign for Hastings Direct, created by RAPP and produced by Blinkink.
The campaign, directed by Jonny & Will at Blinkink, is comprised of five TV ads. They evolve the relationship between brand characters Harry Hastings and Stephen Seagull, who are brought to life by the voices of Martin Jarvis and James Buckley.
The characters appear in a series of lighthearted seaside vignettes, talking about Hastings’ car and home insurance products and the benefits they provide customers. This year’s campaign brings added warmth to Harry’s character, which was previously more serious.
The ads support Hastings’ renewed digital focus on driving people directly to its website, hastingsdirect.com. They were written and art directed by Daryn Lawrence and Simon Kavanagh at RAPP.
AMV BBDO: Tena Men 'Control'
Brand: Tena Men
Title: Control
Agency: AMV BBDO, UK
Agency website: http://www.amvbbdo.com/
Creative Directors: Toby Allen, Jim Hilson
Copywriter: Prabs Wignarajah
Art Director: Jeremy Tribe
Additional Credits: Agency Planners: Tom White, Pippa Morris
Agency Account Man: Sarah Douglas, Alex Bird, Laura Etherington
Agency Producer: Polly Lowles
Media Agency: Zenith Optimedia
Media Planner: Guy Abrahams
Media Partner: Be On
Director: Jeff Low
Post-production Company: The Mill
Editor: Saam Hodivala / Work
Audio Post-production: Aaron Reynolds / Wave Studios
Production Company: Biscuit
Producer: Toby Courlander
Executive Producer: Orlando Wood
Head of Production: Kate Taylor, Shawn Lacy
Published: March 2015
Hulsbosch: ABC Kids brand identity
Brand: ABC Kids
Title(s): Brand identity
Agency: Hulsbosch
Agency website: http://www.hulsbosch.com.au/
Creative Director: Linda Jukic
Design Director: Belinda Hubball
Designer: Sophie Zetterberg
Director: Jaid Hulsbosch
Senior Account Manager: Elena Ghatt
Published: March 2015
Short Rationale: ABC KIDS a division of Australian Broadcasting Corporation announced last week a new brand identity created by branding, design and communications agency Hulsbosch that brings the bounce to its educational presentations and entertain their dedicated preschool audience around Australia.
The aim was to communicate a new and cohesive direction for broadcast and retail, and deliver a consistent look and feel that would successfully operate in all environments. The project entailed an understanding of existing destinations for the brand and to consolidate usage and their respective outcomes.
The Hulsbosch approach of creating one compelling ABC KIDS brand for all touch-points and products will future-proof the brand. Its versatility enables it to operate in a variety of environments including digital and also be part of new technology innovation in the future.
Ultimately the new brandmark is a single vision that creates a sense of exciting and engaging adventures with ABC KIDS for internal and external audiences.
Designworks: Centennial Parklands Foundation new identity
Brand: Centennial Parklands Foundation
Title(s): New identity
Agency: Designworks
Agency website: http://www.designworks.com.au/
Creative Director: Kasia Wydrowski
Senior Designer: Emily Matthews
Strategy Director: Debbie Spence
Published: March 2015
Short Rationale: Strategic design agency Designworks, part of STW, has created a bold and lively new identity for Centennial Parklands Foundation, in a move aimed at raising awareness of the outstanding charitable organisation.
It is the first project Designworks has undertaken for Centennial Parklands Foundation since being appointed last year to develop an enhanced image and brand that encapsulates the spirit of the Foundation – a not for profit organisation tasked with enhancing the three magnificent parks of Centennial Parklands.
The result is an overarching strategy, messaging matrix, brand identity culminating in a unique combination of brand identity that forms the basis of a campaign message.
The new identity was officially launched at the Centennial Parklands Foundation Wild Play Cocktail Party held at The Residences in Centennial Park on Friday 6 March 2015, and will be rolled out by the Foundation across a range of platforms over the next few months.