Ad of the Day: The Salt Institute - Olde Salty
Grey San Francisco has dreamt up the character of Olde Salty for The Salt Institute, an American-based, non-profit trade organisation dedicated to advancing the benefits of salt.
The advertising campaign sees Olde Salty promote his message ‘Everything’s better with a little salt,’ after all “no one started a war over paprika”.
Watch Olde Salty share his take on drinks, longevity, history and more.
Advertising Agency: Grey, San Francisco, USA
Chief Creative Officer: Curt Detweiler
Creative Director: E Slody
Art Directors: Tatum Cardillo, Jessica Churchill
Copywriters: Curt Detweiler, Anthony Pagaza, E Slody
Agency Producer: Julie Costanzo
Production Company: Hungry Man
Director: Dave Laden
Director of Photography: Stoeps Langersteiner
Editor: Patrick O’Leary / HutchCo Technologies
Visual Effects: Jon Howard / HutchCo Technologies
Colorist: Jonny McPheeters / Libertad Soul
Music/Sound Design: Chris Forrest / Studio Guapo