Publicis Groupe acquires connected commerce specialists Expicient
Publicis Groupe has made its latest acquisition after snapping up omni-channel and connected commerce provider Expedient with a view to integrating it within Publicis’ own Rosetta brand.
By tapping into Expicient’s expertise in order management systems, managed services and supply chain logistics Publicis hopes to augment its own marketing, commerce and consulting offer.
Publicis CEO Alan Herrick said: “Today’s always-on consumer makes no distinction between devices and channels, as a result our retail clients are increasingly looking for us to build systems inventory, supply chain, omni-channel commerce that enable the experience a 2015 consumer demands.
“Expicient joining Publicis.Sapient allows us to significantly strengthen our clients ability to integrate offer information, order information, inventory information and pricing information across channels, which is a significant change from a world where the online stores and physical stores operated separately.”
Darpan Seth CEO and founder of Expicient added: “The opportunity ahead of us, to create differentiated customer experiences is tremendous. We are living in an unprecedented time of connected consumers and commerce. For Expicient, combining forces with Publicis.Sapient will allow our teams to deliver a full range of marketing and commerce solutions while significantly expanding our global reach.
“We’re excited to be a part of Publicis.Sapient and to meaningfully add to global commerce capabilities already recognized as the best in the world.”
Expicient’s client base includes eBay, Tesco and Lockheed Martin.
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