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PRCA

PR industry backs master’s level degree apprenticeships

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By John Glenday, Reporter

March 13, 2015 | 2 min read

The PRCA, professional body for the public relations industry, has lent its backing to a new master’s level degree in PR apprenticeship to nurture its future workforce.

One of the first sectors in the country to offer such courses the PR industry initiative has seen firms commit to take on young apprentices in partnership with universities and the Department for Business, Innovation and Skills.

Francis Ingham, director general at the PRCA, said: “Introducing PR apprenticeships has helped agencies and in-house teams diversify the way they recruit junior staff and grow their own talent. Since late last year the PRCA has been accredited as an official training provider, meaning we can ensure the quality of the courses apprentices in the industry take meet our own exacting standards.”

Simon Francis, director at Claremont Social Communications, added: “We’ve seen firsthand how apprentices can become fee earning and valued members of the team from very early on in their development and how they bring a different perspective and fresh ideas to campaigns.

“The degree apprenticeship will enable our former apprentices to take their professional development to the next level and extend the benefits of an apprenticeship to the wider industry and graduate recruits.

“To ensure the next generation of PR apprenticeships are a success we need as many employers as possible to comment on the proposals.”

Each 12-18 month course will be offered to both graduate trainees and new recruits, enabling students to work as they learn.

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