The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Hasbro

GI Joe bad-guys get the key to Springfield, Illinois in PR stunt

Author

By Nesh Pillay, Reporter

March 13, 2015 | 2 min read

Villains of popular Hasbro comic book GI Joe, Cobra Commander, have been given the key to Springfield, Illinois in anticipation of the GI Joe Collectors’ Convention.

The stunt, organized by Fun Publications, a Hasbro licensee, asked residents of Springfield to join the villainous group, Cobra Commander.

“Springfielders near and far, I accept your Mayor's generous gift,” Cobra said in a release. “And let it be known that I too bring a gift for every man, woman and child of this city that is so near and dear to my heart; an invitation to join with me. Join Cobra!”

The Collectors Convention is slated to run in Springfield from April 9 to April 12.

Hasbro

More from Hasbro

View all

Trending

Industry insights

View all
Add your own content +