Ad of the Day: Twix - Celebrity Endorsement
Former 98 Degrees singer turned TV personality Nick Lachey fronts the latest series of Twix ads continuing its Left Twix vs. Right Twix rivalry for the launch of new Peanut Butter Twix.
The introductory spot sees a spokesman for Left Twix announcing the ‘big news’ of Lachey’s endorsement, followed by the ‘lame news’ that he’s also lending his star power to promote Right Twix too.
The campaign, cheesy as it is, pokes fun at the notion of celebrity endorsement.
Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Greg Hahn
Executive Creative Directors: Gianfranco Arena, Peter Kain
Creative Directors: Peter Alsante, Andre Massis
Director of Integrated Production: David Rolfe
Group Executive Producer: Amy Wertheimer
Executive Producer: Alex Gianni
Executive Art Producer: Betsy Jablow
Managing Director: Kirsten Flanik
Global Account Director: Susannah Keller
Group Planning Director: Crystal Rix
Planner: Alaina Crystal
Account Directors: Lisa Piliguian, Phil Brolly
Account Manager: Ashley Gill
Account Executive: Aparna Joshi
Celebrity Talent Acquisition: The Marketing Arm
Production Company: O Positive, LLC