Rakuten Marketing reports double digit growth as Hilton, Ben Sherman and Pandora join roster
Rakuten Marketing has revealed jewellery brand Pandora, Hilton and Ben Sherman have joined its roster as it reports double digit growth across all three of its channels; Rakuten Affiliate Network, Rakuten Display and Rakuten Attribution.
For the fourth quarter of 2014, the company’s display and retargeting arm – which ran campaigns for new clients including Ben Sherman and Hilton Hotels – saw 55 per cent growth in the UK year-on-year coupled with 19 per cent growth in the US.
Meanwhile Rakuten Affiliate network saw same-store sales rise by 25 per cent year-on-year thanks to ongoing work from Notonthehightstreet and new clients like Nicole Farhi.
Mobile (smartphone and tablet) drove growth in this arm of the business, accounting for 33 per cent of total orders (up by 34 per cent year on year.
Finally Rakuten Attribution, the company’s measurement and attribution division, reported 25 per cent growth driven by a 98 per cent client retention rate and new work from the likes of Pandora.