Adidas golf brand TaylorMade appoints We Are Social ahead of refreshed editorial strategy
Adidas has appointed We Are Social as the European social agency for its golf brand TaylorMade as it looks to implement a new editorial and art direction strategy.
The agency will work with TaylorMade-Adidas Golf to produce creative ideas led by social thinking and to produce impactful photography and video assets of its biggest players for use across its social channels.
We Are Social will be responsible for managing the social media strategies for multiple brands under the TaylorMade Golf umbrella, including Adidas golf and Ashworth.
Michael Birch, digital and social marketing manager from TaylorMade-Adidas Golf said: “We Are Social has shown outstanding creativity, innovation and first-class strategic insight in its previous work with sports brands. Together with a global reach, an impressive, experienced sports team and the right cultural fit for our brand, we’re delighted to have We Are Social on board.”
TaylorMade has endorsement deals with a variety of athletes in the golf world including those competing in the PGA , LPGA, Champions Tour and European Tour.