Visa launches Everywhere Initiative, aims to wrangle startups
Visa has launched its Everywhere Initiative which challenges startups to envision creative ways in which the credit card giant can market its products.
Startups have been asked to create plans for Visa to drive digital commerce, inspire millennials, and further incentivize loyalty reward programs.
“We’ve reached a new phase in how brands interact with the startup community, in which true partnerships generate measurable results,” said Shiv Singh, Visa’s senior vice president of marketing. “We’re directly connecting with the marketing and advertising startup communities to solve for meaningful business objectives."
Startups interested in participating can begin submitting ideas this Saturday. Up to four finalists will be given $50,000 and one month to create the marketing scheme.