Nielsen Study: 40 per cent of US homes have subscription-based video on demand
Netflix, Hulu, Amazon Video, and other subscription-based video on demand (SVOD) are more popular than ever, according to a study released by Nielsen.
The US public has shifted from spending time watching live television, to watching SVOD, on their televisions, computers, and mobile devices. In fact, consumers spent 48 more minutes a day watching SVOD than live TV last year.
“Homes with subscription streaming services have both a penchant for TV-connected technology and, perhaps more importantly, display the greatest usage of these devices—nearly 50 minutes more than a typical TV home,” said Dounia Turrill, Nielsen’s senior vice president of insights.
“Technology begets technology,” she added.
While SVOD is gaining in popularity, it should be noted that almost a quarter of all US TV homes don’t have access to broadband.