Google, in association with The Drum, has today launched a campaign to find the most innovative and successful women working in the search marketing sector.
The Women in Search initiative is calling on The Drum readers to nominate the women making the most impact in the field. Nominations can be made here for the next two weeks. An online vote will then decide the final shortlist.
The overall winner will then be selected by the judging panel of the inaugural The Drum Search Awards.
The overall aim of the initiative is to address the shocking gender gap in the search industry. According to last year’s Moz search industry survey, in 2013 more than 70 per cent of the search industry was male, a reduction of only 8 per cent on 2010.
By celebrating inspirational success stories, Google hopes Women in Search will help raise the profile of search marketing as a career choice for other women.
The campaign was launched the day after International Women’s day to highlight the importance Google places on this issue.
Eileen Naughton, managing director, Google UK & Ireland at Google and co-founder of Women@Google, said: “Google believes that search should be as diverse as the 2.5 billion people it serves. And so it is our hope that the Women in Search initiative will not only celebrate successful women in the sector, but also inspire women starting out in their career."
The winner of Google's Women in Search poll will be announced at The Drum Search Awards inaugural ceremony in June.