Google is to work with The Drum to acknowledge the most prominent women working in the search marketing sector.
Google's Women in Search initiative will begin next week, and will highlight those women who are making a difference within the field, and highlight to other women that this is a field they should be aware of as a potential career path.
Eileen Naughton, founder of Women@Google, told The Drum: "Google has proved that a Search engine increases people's access to information, to knowledge, and to opportunity. Free, unfettered access to information breaks down barriers, and levels the playing field for anyone with Internet connectivity. Google believes that Search should be as diverse as the 2.5 billion people it serves. And so it is our hope that this "Women in Search" initiative will not only celebrate successful women in the sector, but also inspire women starting out in their career."
The official poll to nominate individuals will open on The Drum website on 8 March and will remain open for around two weeks, before an online vote to crown the most important women in search gets underway.
The winner of Google's Women in Search poll will be announced at The Drum Search Awards innaugural ceremony in June, entries for which close today (6 March).