Rescue Remedy appoints Alpha Century ahead of first TV ad campaign
Rescue Remedy has appointed creative agency Alpha Century ahead of its first TV ad push.
The agency has been tasked to create a TV ad to lift awareness of the herbal brand's product portfolio amongst its core female target market, while also communicate Rescue's calming effects in an "unexpected way".
Cis Nijenhuis, senior brand manager for Rescue called Alpha Century "the perfect partner" to help deliver the next marketing evolution of the Rescue Remedy product.
Rescue was created over 70 years ago and still follows the same traditional methods developed by founder Edward Bach.