AKQA's CTO Ben Jones on how technology can create context
AKQA chief technology officer, Ben Jones believes emotional analysis through data collection will be key to brands using technology to build emotional connections with their customers.
Jones, speaking to The Drum after a keynote presentation with Nike CTO Chris Satchell, outlined how Nike had changed it business to become mobile ready.
In our video interview he also explains why “a lot of people talk about content or algorithms being king, for humans context is king.”