Apple notches up record Chinese market share of 25.4%

Apple now accounts for more than a quarter of total Chinese smartphone sales as its market share hit 25.4 per cent, its highest level ever.

Figures compiled by market research firm Kantar Worldpanel ComTech Asia show that Apple attained the landmark figure in January of this year following enthusiastic uptake of its iPhone 6 and iPhone 6 Plus amongst Chinese consumers.

Apple has been closing the sales gap with market leader Xiaomi for months now and currently stands just 2.2 per cent behind its local rival.

Tamsin Timpson, strategic insight director at Kantar said: "In urban China, Apple iPhone 6 was the bestselling phone in the three months ending in January with a share of 9.5%. Xiaomi had several smartphones in the top 10 chart with the RedMi Note its bestselling device and the second most popular product behind the iPhone 6 which has a share of 8.9%".

In Europe meanwhile Android based devices also continued to leak market share to the Cupertino juggernaut, although at a reduced rate as handset manufacturers Samsung, HTC and Motorola attempt to fight back with new models.

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John Glenday

John Glenday is responsible for compiling The Drum's daily morning bulletin and ensuring that overnight breaking news is covered while you're still brushing your teeth. Can also make a mean cup of tea.

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