Instagram may have more than 100 million US users in 2018, predicts eMarketer
Photo-sharing app Instagram could have a US user base of 106.2 million in 2018, forecasts eMarketer, before growth begins to slow and dip into single digits for the first time.
Source: Instagram
In 2014, the number of US Instagram users increased 60 per cent, bringing its US monthly user base to 64.2 million people according to figures from eMarketer.
Instagram surpassed Twitter to become the second-largest social network in the US last year. Twitter’s US user base grew 12.1 per cent in 2014 with a total of 48.4 million users, eMarketer estimates.
Debra Aho Williamson, principal analyst at eMarketer, said that the simplicity of Instagram is what is most appealing.
“Instagram has stayed true to its core mission -- delivering beautiful imagery and videos -- while other services, such as Snapchat, have loaded on lots of new features,” she said.
When forecasting figures for social network users, eMarketer estimates the number of individuals that use each property each month rather than the total number of open accounts on each network.